In this episode, I delve into marketing! In a time of recession, it is your time to up your game and stand out from your competition.
I recently read that typically in a recession marketing is one of the first items to be cut when businesses try to rework their budget and cut costs. This is counterintuitive because during this time period, is when you need to get in front of more people and get clear on your messaging.
There may be less business to be had overall, but you have to get crafty to go out there and get the business that does exist. In this episode, I share strategies that I have seen to be very effective in marketing your business during an economic downturn.
If you’re wondering how to connect to new leads and market your business directly to your ideal clients, this one is for you!