In this episode, I interview Rachel Moriarty and we go deep into the importance of publicity. How visibility in your business is more important than you think and how she’s used her unique style to build an untouchable brand. She is forthcoming and full of fun tips and takeaways.
About Rachel Moriarty
Rachel Moriarty is an award-winning designer, #1 best-selling author, and industry leader in the use of color. A multifaceted creative, Rachel expanded her California-based business to include a licensing deal with tile company, Unique Design Solutions, a Global Brand Ambassadorship with the Canadian company, Be | OUTSPOKEN as well as being named a 2020 Style Spotter by High Point Market Authority. Rachel’s iconic designs and unique personal philosophy have been featured in many publications, including Vision Magazine and San Diego Home and Garden Lifestyle, and Rachel has been featured on HGTV and The Design Network. She maintains an expanding roster of both residential and commercial design clients.
We share her top tips for Running a Resilient Business:
- Referral Business: Happy clients and contractors = repeat, and referral business
- Online and Print Visibility: Positions you as an expert. Creates trust and credibility which has led to referral business.
- Multifaceted Approach To Business: Leveraging all of your talents to create various income streams. Influencer Marketing Opportunities, Brand Collaborations, Licensing Opportunities.
- Online Tech: Leveraging online technology to expand not only how you work with clients but who you can work with. I have design clients throughout the US and mentoring clients all over the globe.
Stay tuned to the very end of the episode. Rachel shares some key insights into what we all need to do to get noticed.