I’m excited to bring back a spectacular guest, Darla Powell of Wingnut Social to talk all about what marketing looks like in an uncertain economy!
She shares tips, strategies, advice, and a few cautionary tales for interior designers when taking on marketing tasks, with a special focus on optimizing Instagram. She talks about applying the “slinky” metaphor and “live as if” along with the most important metrics to consult, her thoughts on multiple revenue streams, niche concentration, and raising prices.
This is a juicy episode so make sure you take some notes!
Darla Powell is more than just an award-winning interior designer, podcast host, social media speaker, and former police detective. She’s also an adept unraveler of marketing secrets. Her down-to-earth style delivers smart, actionable information that’s relevant to real business owners—because she is one. Topics range from social media mastery (what really engages followers—it’s probably not what you think) to how to build your brand from the ground up (how did she go from retired cop to one of the top five interior designers in Miami in less than sixteen months—secrets will be revealed).
- Wingnut Social
- Episode 150: Instagram marketing and being yourself on social media with Darla Powell
- Episode 333: The Power of Process for Your Interior Design Business with Rebecca Hay
- Martha O’Hara Interiors
- grOH! playrooms Instagram