There’s a pattern almost every interior design business goes through: seasons of feast and seasons of famine. One month you’re hustling. Booking clients. Wrapping projects. Momentum feels real. The next, you’re refreshing your inbox, wondering what changed and quietly questioning yourself.

In this episode, Rebecca explains why inconsistency isn’t a flaw in your business. It’s a feature of running a project-based design firm. Interior design revenue moves in waves. Projects start. Projects finish. Deposits land. Then there’s space.

The problem isn’t the cycle. The problem is how we interpret it.

Rebecca shares how she used to panic during slow seasons and build from intensity and hustle. But over time, she realized that intensity creates fragility. Instead of trying to eliminate the ebbs and flows, she learned how to build stability inside them.

When your business is built to handle change, slow seasons stop feeling like emergencies. They become strategic space.

If you’ve ever felt behind in your own race or wondered why your business feels calm one month and chaotic the next, this episode will steady you. Listen in and start building a business that works with the cycles instead of fighting them.

 

Episode Highlights

  1. Why feast and famine cycles are more pronounced in interior design

  2. How slower months get misinterpreted as personal failure

  3. The hidden danger of reactive decisions during quiet seasons

  4. What it really means to build a stable business

  5. How to move from panic into grounded leadership

Episode REsource