In this episode, Rebecca sits down with Cheryl Luckett, founder of Dwell by Cheryl Interiors, to unpack one of the most relatable journeys in our industry: going from a corporate career to a standout interior design brand.
Cheryl didn’t leap blindly. She created a 36-month exit strategy (she literally called it “Project 36”), hired a financial planner, invested in her brand while still employed, and built a powerful digital footprint long before designers were talking about visibility. Now she’s a sought-after designer, product collaborator with Wildwood, and a recognizable name in the Charlotte market.
If you’ve ever said, “I’m not ready to quit yet,” this episode shows you that you don’t have to. You can grow it slowly, intentionally, and still win.
episode highlights
- Why “so many races are won just by staying in the game”
- Cheryl’s exact 3-year plan to leave corporate and launch her design firm
- How she charged for design from day one, even while side hustling
- Building a digital footprint that now brings in clients (not just Instagram)
- Showing up like a full-time designer even when you’re not
- Why in-person networking matters again, especially for construction/new build work
- The truth about “perceived security” in corporate life
- Why there is no silver bullet in business, only “100 golden beads”
- How consistency over a decade made her a recognizable design brand
Episode Resources
Learn more about Cheryl Luckett at her website and follow her on Instagram here.
Read the Full Transcript ⬇️
00;00;00;00 – 00;00;15;03
Cheryl Luckett
So many races you can win just by staying in the game. People fall off. They quit. They bounce in and out. They do it for a little while. They fall off. If you can stay consistent. You can just win by default a lot of times.
00;00;15;05 – 00;00;26;03
Rebecca Hay
All right. I’m Rebecca Hay, and I’ve built a successful interior design business by Trial and Error podcast online courses.
00;00;26;03 – 00;00;29;00
Rebecca Hay
And so many freaking books.
00;00;29;03 – 00;00;59;17
Rebecca Hay
Over the last decade, I’ve grown from an insecure student to having false starts to careers. And now I’m finally in the place where I want to be. Throughout my journey, it’s been pretty obvious that I’m passionate about business and helping other entrepreneurs do the same. Each week, I’ll share tangible takeaways from my own experience and the experiences of other badass women to help you build your confidence and change your business.
00;00;59;20 – 00;01;26;26
Rebecca Hay
Hey hey hey, it’s Rebecca and you are listening to Resilient by Design. Today I get to interview Cheryl Luckett. She’s the founder of Dwell by Cheryl Interiors, and she is a pretty big deal in the interior design industry. She creates classic and colorful spaces, cozy homes. But clients never want to leave. She tells us in that episode today, her story starting in 2012, how she built her interior design firm.
00;01;26;28 – 00;01;51;00
Rebecca Hay
This episode is one not to be missed, because Cheryl is going to share with you how she made the leap from corporate to running her own design business, and it’s not like any other story I have heard. So you’re going to want to listen and definitely hang out with us until the end, when Cheryl gives some really sage advice on what you need to do to make the needle move in your business.
00;01;51;05 – 00;02;13;23
Rebecca Hay
This is a really great conversation, especially for someone who’s maybe feeling frustrated or feeling like, oh, I haven’t made it yet. Or what’s the answer? Somebody telling me what I need to do. Cheryl has the answer for you here. This is such an inspirational episode. Cheryl, also, in addition to designing for clients, shares a big deal. She partners with top brands, she creates product lines, and she has been featured in national publications.
00;02;14;00 – 00;02;39;08
Rebecca Hay
She is recognized with numerous awards, and she continues to share her love for design through her work and collaborations. We talk in this episode about her product line with Wildwood. She’s located in Charlotte, North Carolina, so she goes to High Point Market all the time. She shares it all in this episode. All right, enough for me. Let’s go into the episode so you can hear from Cheryl herself.
00;02;39;10 – 00;02;43;15
Rebecca Hay
Welcome to a Resilient by Design. Cheryl. I’m excited to have you here today.
00;02;43;16 – 00;02;45;27
Cheryl Luckett
Thank you so much, Rebecca, for having me.
00;02;45;27 – 00;03;03;19
Rebecca Hay
And we were just joking. Offline, if you’re not watching us on YouTube, we are both wearing stripes. Today we are matching your pick and I’m in blue. I love it. Let’s just dive right in. I want to hear all the things about your business. You’re in Charlotte, North Carolina, really close to High Point Market, so you’ve got so much at your fingertips.
00;03;03;19 – 00;03;09;08
Rebecca Hay
I’m sure a lot of designers are like, oh, that’s so amazing. Yeah, but you weren’t always an interior designer.
00;03;09;11 – 00;03;10;00
Cheryl Luckett
No.
00;03;10;05 – 00;03;31;19
Rebecca Hay
And I want to talk about this transition from, you know, full time whatever it is to then taking that leap of faith to, to launch a design business. I know a lot of designers listening to this episode are in that position right now where they want to start a design firm, or maybe they’re doing a little bit on the side, you know, for friends and family and they’re they’re nervous and scared to take that leap.
00;03;31;19 – 00;03;34;14
Rebecca Hay
I want to hear your story. Tell us about that experience.
00;03;34;17 – 00;03;57;03
Cheryl Luckett
Yeah. I feel like, you know, just as in design context is everything. So I’m going to roll it back to who I am and where I came from, because I feel like that context is important. I’m the big time, bona fide southern girl. I grew up in South Mississippi to educated parents type a kid. Obviously we were pretty driven because we they had high expectations of us.
00;03;57;03 – 00;04;12;25
Cheryl Luckett
So you know, like a good student that I was I left, left high school, went to college. My dad was actually my middle school principal. My mom was a high school guidance counselor. So again, they were all up in the sauce when it came down.
00;04;12;26 – 00;04;16;03
Rebecca Hay
They were in your business. There was no getting away with anything.
00;04;16;03 – 00;04;36;16
Cheryl Luckett
I love it. So at my mom’s direction in trying to pick a major in college, she kind of steered me. She hates when I say this, but she really steered me toward health care because it was it was the hot area, especially Allied health at that time was really big. And so I ended up in college majoring in nutrition.
00;04;36;18 – 00;05;09;07
Cheryl Luckett
I went through the program for dietetics. I ended up coming out of college, did a postgraduate internship, became a registered dietitian, worked at, a local health department. That’s my first job. It was great helping people eat better, all the things I liked it. I was good at it, but it wasn’t my passion. Okay, so I left that job at the health department and I went to a large local company who was seeking a dietitian in my area, fortune 500 and food service.
00;05;09;14 – 00;05;28;25
Cheryl Luckett
Okay, so I took this kind of kind of a dream job at the time for a registered dietitian in school nutrition. And so it was a time when school lunches were trying to get healthier. And so I was a part of that at a large corporation. Love the company, loved the job, loved the the travel. I was the South Region dietitian.
00;05;28;25 – 00;05;34;14
Cheryl Luckett
So I was on airplanes. And you know, I had my Palm Pilot. I’m dating myself.
00;05;34;17 – 00;05;47;00
Rebecca Hay
I love it. Hold on a second. A Palm Pilot, for those who don’t know, is super cool. It’s like a large cell phone that had a little pen, right? And you could like, tap things and. Right. Oh yeah. I mean, it was like it, but it was ahead of its time.
00;05;47;05 – 00;05;50;25
Cheryl Luckett
Yeah. And then we graduated from the Palm Pilot to the BlackBerry anyway.
00;05;50;26 – 00;05;51;22
Rebecca Hay
Yeah, yeah, yeah.
00;05;51;24 – 00;06;14;15
Cheryl Luckett
It was a lovely time. So I’m in the airport, you know, wheeling my, my computer bag and I’m making things happen in my 20s in child nutrition. I do that for like a decade. Like the job evolves and I kind of, you know, grow in the position. It gets bigger and more important. So I’m getting growth opportunities, but all the while, I’m not.
00;06;14;18 – 00;06;33;13
Cheryl Luckett
It’s just not in my heart, you know? And and I don’t know if you know this, but dietitians are that’s also one of those career paths where people who are in it are very passionate about it. And so I always felt like I was faking it. So I, you know, I do I’m in my 20s. I started at that job about 25.
00;06;33;13 – 00;06;38;28
Cheryl Luckett
It’s now I’m 35 and I’m like, I’ve been faking it all along doing a great job.
00;06;39;00 – 00;06;41;05
Rebecca Hay
They do say fake it till you make it.
00;06;41;05 – 00;06;57;10
Cheryl Luckett
Yes. You’re proof. You’re proof it works. So I’m I’m I’m getting a little older and I’m, I’m kind of trying to figure out what do I want to be when I grow up. And I’m like, I don’t know that I can I can do this much longer. So I ended up pivoting within the company to get off the road.
00;06;57;11 – 00;07;13;08
Cheryl Luckett
You know, obviously I’ve been traveling for a lot. I’m like, I need to slow it down. It’s time for me to kind of start taking care of me. So I come off the road. I take a corporate position at this very large company. I pivot to HR, which is a significant pivot. But I had been at this company for ten years.
00;07;13;10 – 00;07;36;09
Cheryl Luckett
I pivot into HR as the head of diversity and inclusion. So I’m working in this very corporate job. I’m off the road and now I’ve got free time. I’ve also at the same time bought my first single family home. So I’ve got a yard and I’m gardening and I’m hosting and I’m like, oh, what is this like? This is awesome, actually.
00;07;36;12 – 00;07;56;16
Cheryl Luckett
But I got all this extra time in the evenings. And so I’m like, what am I to do with myself? I’m used to being at the airport in a hotel. I’ve always had a love for for design. I decide I’ll take a little class at the junior college, just it’ll be fun, right? So I go there and, in this course, I meet this girl who’s like, I.
00;07;56;17 – 00;08;10;01
Cheryl Luckett
This time I’m probably about 30. Yeah, I’m 35. I made this girl who is fresh out of high school. We become fast friends, and she tells me I should start a blog. Ooh. And the rest is really history.
00;08;10;01 – 00;08;10;22
Rebecca Hay
Interesting.
00;08;10;28 – 00;08;29;23
Cheryl Luckett
So I start a blog. At her prompting, I started chronicling all of these things that I’m doing at home. You know, I’m a type A, been working in the business world, so I’m like, oh, well, I need a I need a domain, I need a name, I need to register the name. I need a blog designer. Like, I can’t just go throwing up some hot mess stuff.
00;08;29;23 – 00;08;50;10
Cheryl Luckett
So I do all the things and I start blogging two, three times a week. I make all of my friends sign up for the blog. I make everybody at the church sign up for the blog. And so I’m blogging and they’re reading, and it’s not long before they start calling. So they’re calling. And I’m a, you know, businesswoman at this point.
00;08;50;10 – 00;09;12;05
Cheryl Luckett
And I’m like, well, you know, I don’t really know what I’m doing, but I’m not coming to your house for free. So here’s how this is going to work. So I’m putting together process. Wow. I’m going over to Reverend So-and-so’s house to decorate the formal dining room. And I’m telling them I’m charging for it. I’m telling them how to go, I’m hiring an amateur, photographer.
00;09;12;05 – 00;09;22;07
Cheryl Luckett
I’m photographing it, and I’m putting it on the blog, and the cycle continues. Before I know it, the cycle is outside of my circle of influence, and random people are calling me.
00;09;22;13 – 00;09;42;20
Rebecca Hay
That’s the bass. That’s what everybody wants. Everybody wants strangers calling them, which is such a weird thing to say, but it’s amazing. Hold on, hold on. I just want to say one thing that for those listening, I love that from the very beginning you charged for your services. There are a lot of people right now listening to this episode who are still not charging.
00;09;42;20 – 00;09;43;22
Cheryl Luckett
Yes, I know, and.
00;09;43;22 – 00;09;46;28
Rebecca Hay
You were doing this on the side. You’re still fully employed.
00;09;47;01 – 00;09;50;05
Cheryl Luckett
Oh, 100% like at a single job.
00;09;50;07 – 00;09;56;28
Rebecca Hay
So it was a hobby in a way, but you were getting paid for it. So designers, listen and listen up, okay? Keep going I love.
00;09;56;28 – 00;10;17;10
Cheryl Luckett
This and that is definitely who I am. Again, remember context. I’m Type-A. Like, I don’t have to do anything. I’m going. I’m going all in. And I kind of know my value, but I’m also not a kid at this point either, so I might know enough to be dangerous and design. But I do know that I know more than a person that I’m certain there’s value in it, so I’m charging again.
00;10;17;10 – 00;10;39;27
Cheryl Luckett
This is not I’m not trying to make any money. I have. I have a direct deposit in the middle management job at a fortune 500. Like I’m doing good. I don’t need the this is just about me flexing this design muscle and seeing what happens. Now, at this point, I have no intentions of going anywhere. I got stock bonus, I got seniority, vacation for all the things.
00;10;40;03 – 00;10;43;15
Rebecca Hay
The American dream. That’s the American dream, right?
00;10;43;18 – 00;11;03;01
Cheryl Luckett
So meanwhile, I’m in the first class at night school that I’m in the second class and I’m like, well, me, what’s next? Okay. Yeah, sure. I’ll take drafting. Okay. What’s next? Okay. Yeah. Our history sounds great, so I’m just chipping away. Well, I get about two years in now. I got strangers, I got a profile on house.
00;11;03;01 – 00;11;18;16
Cheryl Luckett
I’m showing up on the first page in Charlotte. I’m telling people on the phone, like, I have a full time job, so I’ve got a list of, you know, people who are waiting. I’m happy to put you on it, but it’s going to be a while. They’re like, okay, yeah, great. Put us on it. This is snowballing.
00;11;18;16 – 00;11;21;24
Rebecca Hay
Oh my God, Cheryl, this is amazing. I love this story.
00;11;21;26 – 00;11;24;07
Cheryl Luckett
And now this is what I said. You have to back all the way up.
00;11;24;08 – 00;11;25;09
Rebecca Hay
Yeah yeah yeah.
00;11;25;16 – 00;11;43;20
Cheryl Luckett
Two years in and I’m like, oh crap. This is like, I really love doing this. I have no free time. I’m studying for class at night because, you know, I got to make A’s. I’m going to work doing all the thing. I’m writing a blog, I’m doing client projects on nights and weekends, and I’m like, what? What?
00;11;43;22 – 00;12;01;03
Cheryl Luckett
Okay, what am I doing? So I got to decide, oh. Meanwhile, I’m being tapped on the shoulder for opportunities to advance my career at work. So I’m like, okay, I need to go on a vacation. And I got to figure out what I’m doing. Am I climbing this corporate ladder, or do I need to actually think about the possibility of pivoting?
00;12;01;08 – 00;12;20;29
Cheryl Luckett
This was a big deal for me. I’m a single girl. Like I got a mortgage, student loans for a career I’ve now pivoted from. Like, this is not a joke. Wow. I really take some time. I literally was on a cruise, and I’m like, I got it. Like the pros and cons list the whole thing. I come to this point where I’m like, it’s internally, it’s in me.
00;12;20;29 – 00;12;34;15
Cheryl Luckett
Like, I, I’m a Christian. I’m praying about it. I’m being led to like, this is this is not the way. If you stay at corporate, you’ll probably be okay, but you’re not going to. The satisfaction is going to continue to dwindle.
00;12;34;20 – 00;12;50;06
Rebecca Hay
It’s that calling. It’s that intuition. It’s whatever you want to call it. It’s really listening. And I love that you went on a cruise and you took your time and yeah, you do in the pros and cons list. But really, ultimately it sounds like it wasn’t what was on paper that helped you make the decision. It was what was in your heart.
00;12;50;06 – 00;12;54;06
Rebecca Hay
And it’s like when you slow down enough to just listen to your body.
00;12;54;12 – 00;12;55;05
Cheryl Luckett
Yeah.
00;12;55;07 – 00;13;07;23
Rebecca Hay
You know the answer. And we don’t do that enough. We don’t slow down. I love that you physically, you were like, I need to get away from everything. So I get perspective. I need to slow down on this trip. And did you make the decision on that trip there?
00;13;07;23 – 00;13;10;20
Cheryl Luckett
And then it was it was confirmed after that.
00;13;10;20 – 00;13;11;03
Rebecca Hay
Got it.
00;13;11;10 – 00;13;28;15
Cheryl Luckett
It was the risk. I had to get clarity on what is holding me back. Like, really, you know, you don’t love being at this company. Like, yeah, Grace pays the bills and people do like you and you do a good job, but you love this other thing. Like you would do it if nobody paid you to do it.
00;13;28;18 – 00;13;46;09
Cheryl Luckett
What is it that’s holding you back? And so when I started to peel back, though, that’s really what happened. Getting clarity on what was the what was really beneath the surface. Because you’re right, I knew I knew I was like, I’m good at this. Like, everybody was everybody that came over for all my little house parties was like, oh my God, you should be doing this for a living.
00;13;46;11 – 00;13;57;20
Cheryl Luckett
And I would blow it off. But right. I knew internally and so I got clarity on what is the holdup. Like what’s stopping you? And for me, it was the perceived security.
00;13;57;24 – 00;14;04;04
Rebecca Hay
Ooh. Perceived security. Say that again for the cheap seats in the back.
00;14;04;06 – 00;14;28;13
Cheryl Luckett
Right. It was the perceived security of this corporate job. Right? I had come up during a time to baby boomer parents who were. Let’s let me just call a spade a spade. African Americans in South Mississippi, who were the benefactors of times that didn’t allow for a lot of opportunity. I grew up in that context. They’re like, okay, you go, you, you, you take every opportunity that you can get.
00;14;28;13 – 00;14;38;08
Cheryl Luckett
You do a good job, you know, and you get rewarded. And so I was in that cycle and it was secure. That was their security. So they they taught me to value that.
00;14;38;10 – 00;14;38;28
Rebecca Hay
Right.
00;14;38;28 – 00;14;44;03
Cheryl Luckett
So again, it wasn’t until later that I left that I realized it was perceived security.
00;14;44;08 – 00;15;00;27
Rebecca Hay
Oh, I love that, Cheryl. I have goosebumps right now because I’m like, this is such a powerful conversation because so many designers, so many women are in these positions where you’re like, well, I’m doing what I should be doing. This is what I’ve been told to do. This is where I have the money, and if I just put in a few more years, then I’ll retire.
00;15;00;27 – 00;15;04;28
Rebecca Hay
Or at least I’ll have this nest egg or I’ll have to do that, but it’s not fulfilling them.
00;15;05;05 – 00;15;05;17
Cheryl Luckett
Yep.
00;15;05;23 – 00;15;16;22
Rebecca Hay
And what we’re learning from you today is just because you have. That doesn’t mean you can’t pivot. You can’t follow your heart because we have this one life to live.
00;15;16;24 – 00;15;19;04
Cheryl Luckett
Yeah, we really are going in a different way.
00;15;19;04 – 00;15;22;14
Rebecca Hay
I love to go deep. Let’s go. Let’s do it. I’m all in.
00;15;22;17 – 00;15;43;27
Cheryl Luckett
I love it, I love it, I’m here for it. The other thing I want to say is I’m not discounting that 15 years that I spent in corporate because that absolute lutely impacted who I am as a designer and how I show up and how I run my business. I would not be you wouldn’t be calling me to be on your podcast if I didn’t have that background.
00;15;44;03 – 00;16;01;07
Cheryl Luckett
That informed everything from that point on. So there was value in that. But I think to ignore when I started getting that feeling and those signs, that is time to move on. If I had ignored that, I would have missed everything that followed after that.
00;16;01;07 – 00;16;02;00
Rebecca Hay
Right?
00;16;02;03 – 00;16;14;10
Cheryl Luckett
So I’m not discounting like at all useful. You just have to pay attention and you know, you have to pay attention to to when it’s time to like when the cloud moves move with the cloud.
00;16;14;10 – 00;16;26;23
Rebecca Hay
But I love it, I love it, it’s so true. It’s like, don’t ignore the signs. Like the universe, God, whatever you look up to, whatever you believe in, there are signs when it’s time.
00;16;27;00 – 00;16;27;16
Cheryl Luckett
Yes.
00;16;27;16 – 00;16;43;20
Rebecca Hay
And oftentimes we’re so caught up in our day to day and running, running, running. And this doesn’t just apply to careers that this could apply to so many other areas of life. You got to keep moving. Otherwise you’re going to get really stuck. And then you’re going to really feel like you missed the boat or not even know where you need to go next.
00;16;43;23 – 00;16;45;02
Rebecca Hay
So it’s being attuned.
00;16;45;04 – 00;17;04;23
Cheryl Luckett
Okay, so here’s the juicy part. So I’m two years in and I’m trying to figure out whether I should make this pivot. And I realize that it’s the perceived security that’s keeping me stuck. And so I start peeling back the layers and I’m like, if I could create some sort of security on this that I would probably be willing to make the leap.
00;17;04;26 – 00;17;19;11
Cheryl Luckett
So I knew that number one, the biggest obstacle was finances. So I said, I got to get my house in order. I got to figure out what would it take for me to feel comfortable. So the first thing I did was I hired a financial planner.
00;17;19;12 – 00;17;22;15
Rebecca Hay
Oh, okay. Yeah. Tell I want to hear about this.
00;17;22;16 – 00;17;43;29
Cheryl Luckett
Well, let me let me back up. So I decided that what I needed was time I did a five, three areas that needed some work before I could make a leap of any kind, and I decided a timeframe that it would probably take to get all of those things done. And that was three years. Which sounds crazy, because now these days, people just leap in.
00;17;44;02 – 00;18;07;29
Cheryl Luckett
But I’m not that girl. So I’m two years into design business on the side. I’ve got a lot at stake. I’m like, what would it take and how long would it take? In my mind, three years came up. I’m like three years, okay, that’s a long time. 36 months. I could really pay down some debt, pay off some bills, save some money, you know, go to some conferences, meet some people, level everything up.
00;18;07;29 – 00;18;25;19
Cheryl Luckett
Like I had this list in my head. So I decided at three years, that’s it, I think I can do this. January 1st was right around the corner. On January 1st I said, this it this is it. Three years from this day I’m leaving. I called it project 36. It was my 36 month exit strategy from corporate America.
00;18;25;24 – 00;18;44;14
Cheryl Luckett
So the first thing I did that January is I hired a financial planner. I went to her, I said, here’s who I am, here’s what I make, here’s what, oh, I’d like to leave my job in 36 months. And she said, let’s go. She was like, all right, I need you to start here every month. I need you to do this in this, okay?
00;18;44;14 – 00;19;03;16
Cheryl Luckett
Every quarter. I need you to do this. Then we’re got to move this over here. Like she had a 36 month plan that coincided with mine. Meanwhile, I’m taking class every semester. Knock another class off, knock another class off, knock another class off. And the business side, I’m like, okay, great. This blog thing is cute, but I need a real website if I’m going to be leaving my job.
00;19;03;17 – 00;19;24;26
Cheryl Luckett
You know, in the next 36 months. So hired a web designer. I started, you know, doing better photography. I started migrating things off of the blog onto a legitimate website. I hired a graphic designer to, like, do forms and, you know, make, make math stuff look branded. Like, I knew what to do. I worked at a big company.
00;19;24;26 – 00;19;26;04
Cheryl Luckett
That’s what we did, right?
00;19;26;05 – 00;19;26;23
Rebecca Hay
Yeah.
00;19;26;29 – 00;19;46;16
Cheryl Luckett
So I started putting all of this in place. And before I knew it, it was 24 months before I knew it. It was 18 months. Now strike out four more classes on that class list. And as I’m getting closer to like the 12 month, I’m realizing how things are aligning. I’m like, oh my gosh, I only have two more classes left.
00;19;46;23 – 00;20;17;04
Cheryl Luckett
I’m going to finish at the end of this. This started six months. You know, I’ll have this degree thing in your design. And then my boss was retiring on my timeline. We left at the site like it was just so many things that were confirmation. Wow. So at the end of this 36 month stretch, literally on December 30th, 2016, I remember I started on January 1st three years prior on December 30th, which was a Friday.
00;20;17;04 – 00;20;37;27
Cheryl Luckett
I walked out with my box of stuff from the company that I work for. I love it for years filmed a slow motion video of me jumping up outside of the corporate office and I show it every December 30th on social media, because that whole time I had been use showing up on social every day and telling people about this journey.
00;20;37;27 – 00;20;42;01
Cheryl Luckett
So I had a lot of people who were invested in this move.
00;20;42;04 – 00;20;48;25
Rebecca Hay
You were telling people on social that you were leaving your job, and did you people who you worked for know that? Were they okay with that?
00;20;48;25 – 00;20;54;11
Cheryl Luckett
Okay, so I didn’t tell them that I was leaving until I put in my notice, but I did give a three month notice.
00;20;54;18 – 00;20;54;29
Rebecca Hay
Okay.
00;20;54;29 – 00;21;07;15
Cheryl Luckett
But they knew I was side hustling. They knew I had a, you know, a day job, and they knew I, you know, I was in school and I shared all of that. So when I said I was quitting, they were all like, yay, you know how cute.
00;21;07;15 – 00;21;07;23
Rebecca Hay
Oh my.
00;21;07;23 – 00;21;11;13
Cheryl Luckett
God.
00;21;11;16 – 00;21;30;01
Rebecca Hay
I just want to say like, where to go. What an inspiration you are. Because I didn’t realize how intentional that transition was for you. Because I know there’s designers listening who are like, I’m not ready to just jump. Like you said, some people nowadays, they’re just like, screw it, given my notice and I’m starting a business. And then there, oh my God, what do I do?
00;21;30;03 – 00;21;45;17
Rebecca Hay
You don’t have to do it that way. You don’t have to be reactive. You can do it in the way that Sheryl is. You’ve done it where maybe it’s one year, maybe it’s 2 to 3 years, whatever’s more comfortable for you. And I love how intention all you were. And I love that you said three years and it took three years.
00;21;45;17 – 00;21;57;12
Rebecca Hay
Yeah. It didn’t take four. It didn’t take three years and two months, like. Yeah. That says a lot about your personality and how driven you are and how dedicated you are. I think it’s quite, quite inspirational actually.
00;21;57;15 – 00;22;21;15
Cheryl Luckett
Thank you. I picked those three years because it was reasonable, but it also held me accountable. I knew this could be four years, this could be five, this could go on forever. But that three years putting it out there held me accountable for making that happen. And let me tell you, I knew what would happen as well. I knew that I was good enough at my job, that they were going to ask me to stay, and they did right.
00;22;21;20 – 00;22;44;14
Cheryl Luckett
Having had a 36 month lead up to it made me all the more committed to being like, no, I appreciate it, but I gotta go. Like, you know, it’s that’s the lure sometimes, like, this is my security. And they’re like, well, what? Can we work something out? You know, maybe you could do part. How I’ve been doing, like 36 months is a long time.
00;22;44;14 – 00;22;46;24
Cheryl Luckett
Yeah. To not do what you said you were going to.
00;22;46;24 – 00;22;47;15
Rebecca Hay
Do good for you.
00;22;47;16 – 00;22;49;22
Cheryl Luckett
So it held me accountable to.
00;22;49;28 – 00;23;07;01
Rebecca Hay
I love that, I love that. Wow. So many people listening are like light bulbs exploding in their brains right now. Because I know, and I’ve already made the transition, but I’m just freaking loving this. I’m already thinking in my own life, like, okay, what? What like longer term deadline? Because three years kind of sounds like a lot, to be honest, especially when we know we want something.
00;23;07;01 – 00;23;17;13
Rebecca Hay
A lot of us are so impatient, especially entrepreneurs. So it’s like, well, I don’t want to wait three years, but but actually three years maybe gives you the amount or two years gives you the amount of time to actually line up all those ducks in a row.
00;23;17;19 – 00;23;23;07
Cheryl Luckett
Well, I need to pants. I had a lot of fear that three years gave me time to deal with that.
00;23;23;10 – 00;23;24;05
Rebecca Hay
Interesting, right?
00;23;24;06 – 00;23;30;24
Cheryl Luckett
Yeah. So by that time, by the time I made the leap, there was no fear left. Like I was like, oh heck no, I got this. Like this.
00;23;30;24 – 00;23;31;21
Rebecca Hay
Things happening.
00;23;31;23 – 00;23;47;16
Cheryl Luckett
I’ve got people I’ve hired that made sure that I got this so that that fear dissipated over those I needed that time. It wasn’t that, you know, I had to like it just was what I needed to feel comfortable in making this really big, life changing alteration.
00;23;47;20 – 00;24;09;08
Rebecca Hay
I want to talk about social media, because you mentioned that you showed up every day throughout this whole transition, and you had a lot of people rooting for you. And. And how did that translate into work? Do you do you find that social media was the main driver for bringing in those stranger clients? Let’s talk about how you found your clients, because I know everyone who starts a business gets worried about where am I going to find the clients.
00;24;09;14 – 00;24;30;18
Cheryl Luckett
Yeah. So times are different now. Now keep in mind I my blog launch on January 1st, 2012. Clearly I like Pomp and Circumstance, so there’s a lot of like alignment of dates. And you know I love it. So I started my blog on January 1st, 2012. Okay, so that was the time when blog blogging was hot social media.
00;24;30;18 – 00;24;55;12
Cheryl Luckett
We weren’t really using social media for businesses at that time, but shortly thereafter we started to. So we started on Twitter and I was there when all the designers, you know, migrated over to Instagram, right? And it was like, oh, pictures. So it was a different time. And yes, 100% all of my clients in the very beginning, outside of that, you know, circle of influence that I started with, all of them came from social media.
00;24;55;19 – 00;24;56;05
Rebecca Hay
Wow.
00;24;56;10 – 00;25;17;08
Cheryl Luckett
It was just a time when that’s that’s how we were following people. You know, we were pinning things. You were looking for local professionals. It’s also the time that house came around and I was, you know, taking pictures at at Reverend So-and-so’s house and putting them on house and, you know, having photoshoots in my own house. I was an early adopter.
00;25;17;08 – 00;25;35;20
Cheryl Luckett
And so all of those things fed to my business. But I really I was intentional in that as well, and showing up in a way that it didn’t feel like a side hustle. There were lots of people who were following me that didn’t know that I didn’t do that full time because I tried to show up like I did.
00;25;35;28 – 00;25;44;08
Rebecca Hay
Right? So if somebody was following you, if they were following you on Instagram, let’s say at that time, did they know that you also worked corporate or. No, I.
00;25;44;08 – 00;26;01;26
Cheryl Luckett
Talked about it. So if they paid attention and looks like but some people are just, you know, popping in and out, I don’t think my profile said that this was a side hustle. You know, they would show myself, you know, doing my design projects. And, you know, I might show myself doing a training at work or something.
00;26;01;26 – 00;26;22;27
Cheryl Luckett
So people who were like, faithful fans knew. But yeah, when I say I showed up as if it weren’t a side hustle, I wasn’t popping in on social media. I had a strategy like I would decide, and this is again, when we use Instagram a little bit differently. It was Instagram. It spent like it was, yeah, here’s what I’m eating for lunch and here’s where I am right now.
00;26;22;27 – 00;26;26;16
Cheryl Luckett
And it was way less polished and curated then.
00;26;26;16 – 00;26;34;02
Rebecca Hay
Yeah, I mean, those are great days. I loved Instagram back then, just showing up on stories, doing whatever. Yes.
00;26;34;05 – 00;26;51;04
Cheryl Luckett
I just have to give some thought before I went to work. I would post before I went to work, I would pick a post for my lunchtime post, and then I would post in the evening. And I did that every day for years. So it just made it look like, oh, this girl is really like she’s into the design.
00;26;51;04 – 00;26;55;19
Cheryl Luckett
She’s clearly doing like she knows what she’s talking about. She’s showing up every day. It wasn’t a casual thing.
00;26;55;19 – 00;27;02;07
Rebecca Hay
Yeah. So people were like, they’re like the here’s this legit designer. She knows what she’s doing. Let’s call her.
00;27;02;12 – 00;27;23;20
Cheryl Luckett
Yeah. And you know what else I did? This is one of the part that was part of the three year strategy. I knew that my current job could finance my side hustle, and so I invested early. I remember being at the second Design Bloggers Conference with all the now huge designers. Before they were huge, I met all of them very early on.
00;27;23;20 – 00;27;49;11
Cheryl Luckett
I flew to L.A. not knowing a single soul. Taking my PTO met all these people who are friends today. I immersed myself in a community that I wasn’t in fully at the time. That kind of inspired me. I was able to, like, glean so much from these, from just being in the atmosphere with these people that I one aspired to be like, and that was valuable too.
00;27;49;11 – 00;28;06;03
Cheryl Luckett
I didn’t wait until I was a full time designer to go to the design conference, out to meet y’all, to go to High Point Market, you know, to sit in the panel discussions and learn the things and, you know, meet the people. I wasn’t really buying products for a while.
00;28;06;05 – 00;28;21;08
Rebecca Hay
Thank you for sharing that. I actually think that’s really important that you share that, because I get designers asking all the time, oh, well, is the high point market worth it, or any of these design conferences worth it? Like, I don’t I don’t have a project I need to source for. I don’t think I’m there yet. And there’s this hesitation I’m not going to go or do it.
00;28;21;08 – 00;28;38;16
Rebecca Hay
But what I’m hearing from you is actually, yes, go invest in the time you’re not necessarily buying, but you’re connecting, you’re getting inspired and you’re seeing product. And I, I wholeheartedly agree when I started going to High Point, like I’m in Canada and I’m like, I’m don’t I can’t order all these American products. There’s duties, there’s all this.
00;28;38;22 – 00;28;56;27
Rebecca Hay
And now it’s even worse, right? Tariffs and all the all that jazz. Yeah. But I went because I started to learn the names of the different companies I would meet. Other designers get inspired by talks that I would like. It is there’s something about you’re right. Immersing yourself in the world if you intend to be in that world.
00;28;56;27 – 00;29;00;09
Rebecca Hay
Like, why wait? Yeah, I love that.
00;29;00;11 – 00;29;19;13
Cheryl Luckett
When I launched my collection with Wildwood High Point Market, I told the story of the first time that I went in that showroom and I walked around. I was like, oh wow, this stuff is beautiful. One day I hope to source some of these lamps for my projects. The moment I went in that that showroom, I was still working full time.
00;29;19;18 – 00;29;38;01
Cheryl Luckett
So to have that come full circle, you know, to have a collection in that same showroom that I walked through thinking, one day I’m going to buy some of these layouts. Not one day I’m going to make some of these layouts. People are going to be buying my designs. Yeah, I know, I was called crazy. It’s great.
00;29;38;01 – 00;29;52;05
Rebecca Hay
That is so cool. Full circle moment okay, so you’re growing your your business Instagram. Super helpful. Has that stayed the same? Would you say that most of your clients come from Instagram? Is that really the heart of your business or have things shifted?
00;29;52;08 – 00;30;03;03
Cheryl Luckett
Things have definitely shifted. However, while most of my clients don’t come from Instagram, most of my clients come from my digital footprint. Ooh.
00;30;03;06 – 00;30;11;25
Rebecca Hay
That’s a great way to describe it. Okay, talk about talk to me about this. People are listening. Are like, if you guys are multitasking right now, come back to us. This is good.
00;30;12;01 – 00;30;17;28
Cheryl Luckett
So this is why it all matte consistency. So many races you can win just by staying in the game.
00;30;18;00 – 00;30;20;15
Rebecca Hay
Oh my god. That is the quote of the year.
00;30;20;15 – 00;30;37;13
Cheryl Luckett
I love that like it’s so true now people fall off, they quit. They bounce in and out. They do it for a little while. They fall off the cliff. If you can stay consistent, you can just win by default. A lot of times.
00;30;37;15 – 00;30;38;08
Rebecca Hay
I love that.
00;30;38;09 – 00;31;02;25
Cheryl Luckett
Got a lot of history with this. Like I’ve been I started this 2012. So it’s 2025. Yep. That’s how long I’ve been showing up in the digital space in design. So all of that content, every blog post, every. Can you tell us what the trends of the year are? Can you comment on this post this on Instagram? Do this video for us.
00;31;02;26 – 00;31;29;18
Cheryl Luckett
Be on this podcast. All of that content is available on the worldwide web. As my mom would say. So when someone Googles interior designers in Charlotte. Best interior designer in Charlotte, black interior designer in Charlotte. All of that content that I’ve had swirling around out there for since 2012 butts me up and you. Today is the first. One of the first things I see.
00;31;29;18 – 00;31;53;26
Cheryl Luckett
Probably something I posted recently on Instagram. Yes. Do they click on it and go over there? Yes. Do they watch the Sunday sit down that I just posted last one? Yes. And so all of that. That doesn’t mean that they found me while they were scroll back. I don’t have clients any longer to scroll for inspiration. My clients are not design enthusiast, but they do validate me on Instagram.
00;31;53;28 – 00;32;08;10
Cheryl Luckett
They get a sense of what I do, who I serve, who I am because I try to show up and show my personality. I’m not for everybody, but you can glean all of that from the digital footprint that I have left and being consistent.
00;32;08;13 – 00;32;25;21
Rebecca Hay
I love it. Yeah. And this is something I talk about a lot with designers because there’s this sort of like, oh, do I need to show up on Instagram? It feels like an extra lift, or I need to hire someone. It’s like, well, I think personal relationships are really where you’re going to build your clientele and you need to get out there and it’s, you know, it’s become so digital.
00;32;25;21 – 00;32;42;09
Rebecca Hay
I do think being in person is so important, but there’s something to be said about what you called it, the digital footprint. And I know I’ve shared here before, but earlier this year I had a client reached out to me, a new potential client who, when I had the call with him, I said, oh, you know, how did you how did you find us?
00;32;42;15 – 00;33;10;11
Rebecca Hay
And he said, he started to laugh and he said, ChatGPT. And I was like, what? And after having conversations with Darla Powell of Wing that social and saying like, how does this thing work? The basically the idea is that, well, I’ve been around on the internet now for a decade plus, and all of that adds up to credentials, if you will, that in the internet world they’re like, well, this person’s there name shows up 50 times versus the person who over there whose name shows up twice.
00;33;10;11 – 00;33;28;20
Rebecca Hay
So we’re going to bump that person above. And ultimately they do their research. Then they look into my style, they figure that out, and then they then they can narrow down who they want to hire. But I think that digital footprint, like you said, that is a really powerful reminder that it’s still matters to have some a presence online.
00;33;28;22 – 00;33;30;00
Cheryl Luckett
All of it matters.
00;33;30;07 – 00;33;47;23
Rebecca Hay
You don’t need to be an influencer per se, but I do think it’s important to show up. You need the website. Do you need a blog? It’s a long term game. It’s like compound interest, right? It’s not instant. It’s not like, oh, I got featured in that magazine. Now everyone’s calling me. That’s not really how it works in my experience.
00;33;47;25 – 00;34;02;09
Cheryl Luckett
Mine either. It does is compounds and don’t think I haven’t ChatGPT those same searches. And you’re exactly right. It’s a Google shortcut, you know, with a little bit more context and yeah, so important, so.
00;34;02;09 – 00;34;02;22
Rebecca Hay
Important.
00;34;02;29 – 00;34;07;19
Cheryl Luckett
And will continue to be important, you know, as we move forward and all this stuff progresses.
00;34;07;26 – 00;34;17;08
Rebecca Hay
Yeah. So what would you say, you know, as we wrap up our time together, what would you say is like, what’s one thing that you’ve changed in your business to really move the needle forward?
00;34;17;10 – 00;34;44;21
Cheryl Luckett
I’ve seen a lot now. I’ve been through the boom. I’ve been through the democratization of design when people who didn’t have designers now know that that’s a possibility. I’ve been through Covid. Yeah. You know, I’ve done gone through the tariffs stuff and I’ve shifted my focus over that time. I started out as a budget designer. I had collaborations with with Goodwill and Habitat Restore and, you know, all of those things and that that has shifted over time.
00;34;44;24 – 00;35;12;29
Cheryl Luckett
But I would say that one of the things that I’ve done recently to kind of pivot again, at least internal, is to get back to in-person networking. And that’s something that I kind of resisted for a number of reasons. I came from the corporate space. That’s all we do is in-person networking. And so when I when I left, I was really fatigued with the whole right schmoozing and cocktail hour.
00;35;12;29 – 00;35;17;23
Rebecca Hay
And I was like, oh, how much small talk can one person make? I get it, yeah.
00;35;17;24 – 00;35;46;20
Cheryl Luckett
And I it’s not. I’m an extrovert, so I don’t have a problem, but I just was like, there’s got to be another way. So really leaned into to digital networking, which paid dividends in a million ways. But post Covid, I feel like something happened where I think we yearn for a little bit more of that personal connection. And I also so at the same time started to shift my business to be a little bit more construction newbuild heavy.
00;35;46;25 – 00;36;07;15
Cheryl Luckett
And in that realm you really need personal relationships with tradespeople, and those are not people you’re bumping into on social media. You know, you can meet a designer and have a whole full fledged relationship on Instagram, but it’s hard to do that with the GC. Like they’re not doing that stuff.
00;36;07;16 – 00;36;10;13
Rebecca Hay
They’re busy on site, like they’re not sitting there. Do it. Yeah, yeah.
00;36;10;14 – 00;36;31;13
Cheryl Luckett
You’re not looking at my photos. So I really leaned in to in-person networking and, you know, asking around about groups that would be serving my clientele, joining some of those groups, getting involved. Like, I started out, I was like, here we go. I guess I’m in my coffee meeting here again and nothing more than I then a coffee meeting.
00;36;31;13 – 00;36;48;21
Cheryl Luckett
My. That’s right. Like I had a couple months where that’s all I did was drink coffee. Like me all over the city. And those have now. And so again, it’s a long game. Does it takes a while to have the coffee follow up, send some cookies for the 4th of July, you know.
00;36;48;26 – 00;36;50;08
Rebecca Hay
You know, like it’s a great idea.
00;36;50;11 – 00;37;25;01
Cheryl Luckett
All of those things take time. But now probably 8 to 12 months later, now they’re in my inbox. Now they’re hey, Sheryl, I got a client that, you know, so I’ve started laying some groundwork about 18 months ago knowing that there’s a there’s a shift happening I need to lean into, like, making some relationships with people, not just for business referrals, but also so I can feel comfortable referring people who might be coming to me.
00;37;25;03 – 00;37;26;07
Rebecca Hay
Yeah, I love that.
00;37;26;08 – 00;37;52;24
Cheryl Luckett
Yeah. Landing in my inbox saying, hey, do you know a good builder? We’re building a new home, or do we need to blow up our the interest rates suck and we’re going to be staying here. So we need a major renovation, you know, do you know somebody? And I hate it. For years I was like, I’m sorry. You know, I can help you vet some, but because I just wasn’t investing in the time to get to know the people who were doing comparable, you know, work at my standard in their trade.
00;37;52;26 – 00;37;53;13
Cheryl Luckett
And so I’m.
00;37;53;15 – 00;37;54;12
Rebecca Hay
Trusting.
00;37;54;15 – 00;37;54;24
Cheryl Luckett
Yeah.
00;37;54;24 – 00;38;13;10
Rebecca Hay
So you spent the time and I love this. You spent the time really investing in relationships with potential partners. So when you say coffee meetings you’re saying like builders geeks, you know, people in the trades so that they actually know who you are as opposed to, yeah, I’ve seen that she’s done beautiful work, but I can’t vouch for her because I don’t really know her.
00;38;13;16 – 00;38;34;21
Rebecca Hay
I think that’s really, really great lesson for those listening to. It’s like, okay, yeah, this shit doesn’t just land in your lap, people. It’s not like, oh, look at Cheryl. She has a line. She’s a big deal. Obviously projects come to her. Know everyone, no matter who you are, is putting in the legwork, especially when you’re trying to level up, especially when you want to get to the next level of projects.
00;38;34;21 – 00;38;56;29
Rebecca Hay
And I love that. Thank you for sharing that. I think that’s really powerful. It’s certainly something that I think many of us think we should do, but then we get busy, you know, and it’s like, oh, I should probably reach out to that person. And I don’t know if it’s the post pandemic where I’ve even felt it, even as a, you know, an outgoing person, you know, I feel like I want the in person, but I’m more hesitant to make the phone call.
00;38;56;29 – 00;39;03;09
Rebecca Hay
I’m more hesitant to set up the meeting, and I don’t know what it is. It’s funny. Yeah, but you’re proof that we just got to do it.
00;39;03;09 – 00;39;29;24
Cheryl Luckett
Yeah. And joining an organization makes that easier. Cold calling is hard. Like nobody wants to cold call somebody. Yeah. You know, to hearts. Yes. It’s important and it works if you are diligent with it. But I feel like joining an organization where that’s what that organization is really about is so that you can network with other people, whether that’s the builders association in your area or, you know, the National Association of Renovators or whatever.
00;39;29;24 – 00;39;46;17
Cheryl Luckett
There’s there’s all kinds of trade organizations even just going to the meeting. Right? They have networking hour. That’s what everybody is. They’re doing the same thing. So yeah, it kind of takes the weirdness away. And then it allows you an opportunity to follow up with someone that you met, and then it’s not a cold call.
00;39;46;21 – 00;40;12;12
Rebecca Hay
Yeah. And then what I’m hearing this sort of through line in our conversation today is it’s a long game. It’s stick with it. You know, things don’t happen overnight. There’s no such thing as an overnight success, right? There’s so much that’s happened behind the scenes that you don’t see. And I think that’s a really great reminder for anyone, especially if there’s a designer right now who’s feeling, like it just they feel like things aren’t taking off or things were slow over the summer and like, why hasn’t it picked up yet?
00;40;12;12 – 00;40;17;08
Rebecca Hay
Because there’s always going to be someone in that position. This is your reminder to just keep going.
00;40;17;10 – 00;40;29;21
Cheryl Luckett
Yep. And you can’t be a business owner for any length of time and think that it’s always going to be sunny days. I mean, hello, like that’s just not how it works. Yeah, things have been slow. That is the nature.
00;40;29;23 – 00;40;37;04
Rebecca Hay
But ain’t that the truth? And and just because things get slow or you get frustrated doesn’t mean you need to throw in the towel.
00;40;37;08 – 00;40;37;27
Cheryl Luckett
No.
00;40;38;01 – 00;40;52;17
Rebecca Hay
For those listening who are feeling frustrated, I get designers all the time. Or like, I don’t even know if this is industry stuff for me. Like I don’t have clients or this or that. The other, you know, you got to follow your heart, but also there are going to be highs and there’s going to be lows. It’s cyclical.
00;40;52;17 – 00;41;15;06
Rebecca Hay
Every business has cycles and they’re often out of our control. You know there’s things going on in the world we cannot control. It’s how we manage and how we respond to those external factors. Yeah. Oh my gosh okay. So I want to hear your last nugget of wisdom. I know we’ve you’ve shared so much wisdom today. And I know designers are going to love this episode, but what would be a last nugget of wisdom that you could leave us with today?
00;41;15;08 – 00;41;37;27
Cheryl Luckett
Oh gosh. Well, one of the things I find a lot with designers who approach me, you know, wanting me to mentor them or meet them for coffee is I think everybody is looking for the silver bullet. What is the thing that I need to know to do to be successful? The thing is, there is not a silver bullet.
00;41;38;00 – 00;42;03;00
Cheryl Luckett
And I’m going to quote one of my favorite business podcast. The host, and say that there are not a silver bullet. There’s a hundred golden bebes like there’s a mic, like 100 little things that you have to do along the way that help drive that success. It’s not just one thing, it’s the showing up consistently. It’s the going to the meeting and networking.
00;42;03;00 – 00;42;22;15
Cheryl Luckett
It’s the following up with the guy who you met and, you know, you you stood next to at the meeting. It’s the following up after your coffee and saying, it was so nice to meet you. Here’s a packet of what my services are. It’s the you know, it’s a given. The client’s a good experience is asking for a referral.
00;42;22;15 – 00;42;35;23
Cheryl Luckett
It’s the asking for like, there is no one silver bullet. You kind of have to do all of the things. And if you do those consistently over time, the needle will move, the flow will come. It’s just staying in the.
00;42;35;23 – 00;42;36;26
Rebecca Hay
Game I love.
00;42;36;26 – 00;42;40;10
Cheryl Luckett
I wish I could make it simple, but it’s not just me.
00;42;40;12 – 00;42;55;28
Rebecca Hay
That is great. Like it’s I mean, some people might be discouraged by that advice, but I actually I find it very encouraging. Yeah. Because we’re always waiting like, what is the one thing everybody wants to know? What’s the one thing you do to get your clients? What’s that? There isn’t one thing. There’s no silver bullet. No, I love that.
00;42;56;03 – 00;42;59;03
Rebecca Hay
Keep doing what you’re doing. Take Cheryl’s advice.
00;42;59;03 – 00;43;03;13
Cheryl Luckett
Don’t quit. That’s the final word. Don’t quit.
00;43;03;15 – 00;43;18;29
Rebecca Hay
Oh, this has been such a great conversation, Cheryl. I’m so excited for everyone to listen to this, and I’m excited to come check out your collection at Wildwood. I’ve heard amazing things, so I’ll be at High Point in the spring, and I’m going to definitely check it out. Before we go though, where can everyone find and follow you?
00;43;19;01 – 00;43;31;20
Cheryl Luckett
You can find me on all the platforms at Dwell by Cheryl, my website, all by cheryl.com. I’m show them on Instagram daily. And yes, I still do my own Instagram.
00;43;31;22 – 00;43;40;11
Rebecca Hay
Everyone’s going to be heading over right now to see what you’ve done. Like what is she doing? I know what she’s doing, I love it. Well, thank you so much for taking the time today to chat with us. It’s been really.
00;43;40;11 – 00;43;44;25
Cheryl Luckett
Great. Absolutely. Thank you so much for having me.
00;43;44;27 – 00;44;11;14
Rebecca Hay
That was amazing, Cheryl. Thank you. Wow. Like, isn’t she such an inspiration? What I loved about that conversation was just the very affirming, keep doing what you’re doing. If you know where you want to be, don’t give up. Keep going. Set a game plan. Pivot. You know, after we stopped recording, she and I were talking about how the industry where she is has changed, is moving more into construction, a little bit less in the decorating.
00;44;11;14 – 00;44;28;15
Rebecca Hay
So she’s like moving moving into that realm, right. Doing more of the new builds, learning more about those products. And I think that there’s something to be said for when you run your own business. You’re always growing, you’re always learning, and you’re always going to be changing. And so we need to kind of embrace that. Roll with the punches.
00;44;28;15 – 00;44;50;00
Rebecca Hay
And I hope that for anyone listening, if you’re feeling discouraged or you’re feeling like, oh my God, I just haven’t hit it yet or things felt like they were going great and now they’re not. I hope this episode is there to remind you keep going that you’ve got this, because Cheryl is proof that when you want to go for it, you put in your time and you’re going to get there.
00;44;50;00 – 00;45;06;18
Rebecca Hay
So I hope you guys enjoyed that episode. Hop on over to iTunes, Spotify, leave us a review. I would love to know how you’re enjoying the podcast. The more reviews we get, the more people that will know we exist and come and listen to these incredible guests that we have here on Resilient Design. All right, that’s it. I’ll see you soon.
