I’m just in awe of today’s guest, Anika Schachtler, and her incredible approach to niching down and building a community around her business. Anika specializes in restoring farmhouses and cottages, driven by her deep passion for preservation.

In this episode, we explore Anika’s highly focused career path, how she discovered her niche, and where she finds clients who need her unique skill set. She also shares what compelled her to start working *on* her business (hint: POP played a role!) to make it sustainable, along with the updates she implemented to boost profitability.

Anika discusses the value she found in the Power of Process that design school didn’t provide and shares her thoughts on the importance of in-person connections versus social media ones. 

This episode offers a fascinating and inspiring look at the power of niching down, and I’m sure listeners will be motivated to consider taking some of these steps themselves after hearing Anika’s wisdom. Don’t miss out—tune in now to get inspired by Anika’s journey!

Episode Highlights

 

Episode Resources

Read the Full Transcript ⬇️