Real Talk with 3 Interior Designers: Doubling Rates, Landing Clients & Embracing Process

What does it really look like to invest in yourself, raise your rates, and build a thriving design business? In this episode of Resilient by Design, Rebecca sits down with three Calgary-based interior designers, Dana MacAulay, Kim Charbonneau, and Liza Kiegler, who share candid stories about their business growth after going through the Power of Process program.

These women have done the work—navigating the messy middle, facing their fears, and finding confidence through systems, community, and mindset shifts. From doubling (and even 10x’ing) their rates to finally attracting the right clients, their experiences are a masterclass in what’s possible when you embrace process.

 

 

episode highlights

  1. Why investing in yourself is the most important early business decision

  2. How clear processes build confidence and help you charge more

  3. Real examples of designers who doubled and even 10x’ed their fees

  4. The power of community and accountability over competition

  5. How visualization (yes, like an athlete!) can help you reach business goals

  6. Why niching and clarity on your ideal client changes everything

 

Meet the Guests

  • Dana MacAulay, Calm Clarity Interiors – Leveraging systems and structure to fuel massive fee growth.

  • Kim Charbonneau, Kim Joy Design – Blending athletic mindset with design to visualize success and achieve it.

  • Liza Kiegler, B & Co. Interiors – Bringing heart, humanity, and social work experience into client-centered design.

Episode Resources

Read the Full Transcript ⬇️

00;00;00;04 – 00;00;22;23
Dana MacAulay
I think the most important investment you can make early on is in yourself. There are so many things that come at you when you start a business or spend this money on marketing, spend money on your printer, spend money on this, spend money on that, and you get so overwhelmed you’re like, I have a limited resource. Where do I spend my money?

00;00;22;26 – 00;00;25;08
Dana MacAulay
I would say in your cell.

00;00;25;10 – 00;00;57;10
Rebecca Hay
All right. I’m Rebecca Hay, and I’ve built a successful interior design business by trial and error podcasts, online courses, and so many freaking books. Over the last decade, I’ve grown from an insecure student to having false starts to careers. And now I’m finally in the place where I want to be. Throughout my journey, it’s been pretty obvious that I’m passionate about business and helping other entrepreneurs do the same.

00;00;57;12 – 00;01;10;03
Rebecca Hay
Each week, I’ll share tangible takeaways from my own experience and the experiences of other badass women to help you build your confidence and change your business.

00;01;10;05 – 00;01;37;08
Rebecca Hay
Hey hey hey, it’s Rebecca, and you’re listening to Resilient by Design. Today I’m so excited because I got three incredible power of Process alumni. Joining me for it is basically going to be a masterclass in business transformation. These are designers who have done the work. The messy, the uncomfortable, all but totally necessary. They’ve invested in themselves and their businesses are off to the races and thriving.

00;01;37;10 – 00;02;03;13
Rebecca Hay
So my first guest is Dana McCauley from Calm Clarity Interiors. She is located in Calgary, and she didn’t just raise her rates through taking power of process, she taxed them. Yeah, you heard that right. You’re going to hear about it in more detail inside this episode. Ten times what she was charging before she took power of process. And she’s going to break down exactly what’s shifted in her business and her mindset to make that possible.

00;02;03;18 – 00;02;26;00
Rebecca Hay
And then my second guest is Kim Charbonneau. Kim, you may recognize from Kim Joy design. She’s been on the podcast before. So if you’ve been listening for a while, you would have remembered Kim. She was back on episode 127 talking about why you need a process before launching your design business. She’s also located in Calgary, and she’s back with an update for us, and it’s a good one.

00;02;26;02 – 00;02;51;15
Rebecca Hay
Kim has doubled her rates, and she’s bringing in this incredible perspective from her athletic background about how visualization completely transformed her approach to her business and how she came to this realization. And then lastly, we have Liza Kiegler who goes by B, you can call her B, I guess she’s from Bay and Co interiors, also located in Calgary.

00;02;51;23 – 00;03;29;08
Rebecca Hay
These are Calgary designers who all met through my program. They have met in person. They have met online. And I’m bringing them for you here today to talk about that experience. Liza brings heart and humanity to everything she does. She comes from a social work background and is so warm and caring. She is opening up about the power of genuine connection, and what it really took for her to step into the confidence to really go after interior design as her career, and how power of process has helped transform her as a business owner.

00;03;29;10 – 00;03;49;08
Rebecca Hay
So these are not just feel good stories. These women are real. They are in Calgary, they are doing the hard work. But they’re exactly where many of you are. They were overwhelmed when they started. They were under charging for their services there were wondering if they were cut out for this, and they were definitely wondering if there was anyone else out there who had to figure it out, who could help them, who they could bounce ideas off of.

00;03;49;08 – 00;03;59;15
Rebecca Hay
So get your T, get your coffee, and let’s dive into real talk with my power Process alums Dana, Kim, and Liza. Enjoy.

00;03;59;18 – 00;04;04;13
Rebecca Hay
Welcome to Resilient by Design ladies. I’m excited to have you here today.

00;04;04;14 – 00;04;06;21
Liza Kiegler
Thanks for having us. Hello.

00;04;06;24 – 00;04;12;07
Rebecca Hay
Tell us a little bit about your business. What’s it called? Who do you serve and where are you from?

00;04;12;12 – 00;04;22;10
Kim Charbonneau
So Kim from Kim Jae Design and I am from Calgary, and I do primarily residential interior design renovations.

00;04;22;13 – 00;04;55;01
Dana MacAulay
I’m Dan, I’m a colleague of 30 interiors, also in Calgary, Alberta. I just figured out who I want to serve, probably in the last month, and I think it’s people that are ready to transition from their kid life to their kids are now teenagers, and they’re ready to, like, upgrade their life. Their homes have good bones. They just need a facelift, a decorating job, just to put in their personality and get rid of that kid proof, kid safe furniture and just live out their adult dreams.

00;04;55;04 – 00;04;56;23
Rebecca Hay
I love that. Awesome.

00;04;56;26 – 00;05;22;21
Liza Kiegler
My name is Liza, and, my company is B and Co. Interior space is my family name. Many people know me by my family name. I grew up in Calgary. I’m situated here. I’ve always loved creating interiors, but my background is in, social services, and community health. So that’s where homes and families connecting with families has really connected for me.

00;05;22;23 – 00;05;53;12
Liza Kiegler
I’ve worked with families facing cancer. People living with disabilities and the aging population. I understand how homes are, comfortable, safe place to land. And that’s where people do the most of their most of their healing. I want to work with families that are having conversations around future proofing and, aging in place, but most of all, creating homes that are beautiful, comfortable, but also evolving with their life changes that are inevitable.

00;05;53;14 – 00;06;15;17
Rebecca Hay
Wow. That’s awesome. So holistic, I love that. And so for the listeners here today, you’ll notice that these ladies share something in common. They are all in Calgary in Canada, in Alberta. It’s kind of exciting to have you all here today because I met all of you through or you’ve met each other, I think mostly, although there might be a story there through Power of Process.

00;06;15;19 – 00;06;33;07
Rebecca Hay
I was really excited to chat with you because I want to hear about the evolution of your business. Not all of you have taken it at the same time, which also I’d like to hear, like when you’ve taken it. Just curious to see the differing experiences, but then you also have then connected through the course and you’re in the same city I know you’ve met in person.

00;06;33;08 – 00;06;52;29
Rebecca Hay
There’s someone else who you’ve met with as well through pop who’s not present today. Couldn’t make it, Janet, but I want to hear a little bit about that story. So tell me a little bit about your business is like, it sounds amazing where you’re at today. What did it look like before that? Like the early years? What was happening in your life or business before you decided to join us?

00;06;52;29 – 00;06;54;20
Rebecca Hay
Inside power of process.

00;06;54;22 – 00;07;24;17
Liza Kiegler
I always wanted to do this. I have always wanted to trade spaces, and I was just always kind of fumbling and moving back and forth and always doing it on the side as like a side hustle kind of thing. And also, you know, working on my career in social services and raising my kids, actually. So, you know, it was always a bit of a, bit of a juggle in the past, I’d say about five years, I’ve really tried to hone in on how can I really do this?

00;07;24;17 – 00;07;47;20
Liza Kiegler
How can I really gain that confidence and get to where I want to get. I, you know, took some courses. And I guess that leads into how I met Kim, because I started listening to to the podcast, to your your podcast, Rebecca. And, I noticed that Kim was on there and she’s from Calgary and we did a similar interior design course.

00;07;47;20 – 00;08;08;12
Liza Kiegler
And I figured, hey, I should just reach out to her, you know, like this. Throughout this whole process, it’s always been, you know, do something that’s a little bit scary, a little bit out of your comfort zone. So I reached out and we had a, nice coffee meeting years and years ago. She told me about pop and and how she took the course and, how it’s helped her.

00;08;08;12 – 00;08;27;26
Liza Kiegler
At that point, I wasn’t quite ready to jump in. So that’s kind of where it’s evolved. You know, I’ve kind of started and stopped in the past few years, but certainly in the last, I’d say six months. I’ve really tried to really focus again and get this to where I need to go. And so that’s where I jumped in with the.

00;08;27;28 – 00;08;36;04
Rebecca Hay
Program, because all you heard about it a while a while back, Kim can share, but I don’t remember when Kim took it. It was a little while ago because you’re on the air trying to find your episode.

00;08;36;09 – 00;08;46;11
Kim Charbonneau
It was 2022, I think that I was on the podcast, so I, I looked, I thought, we thought I took pop in 2022, but I actually went back and looked at my original portal and it was 2021.

00;08;46;11 – 00;08;49;28
Rebecca Hay
Wow. You are now. Oh gee, I love.

00;08;49;28 – 00;08;54;14
Kim Charbonneau
It. The first time I took it was a lot longer ago than I thought. It was amazing.

00;08;54;14 – 00;08;55;12
Rebecca Hay
How time does that.

00;08;55;12 – 00;08;57;05
Kim Charbonneau
I have taken it more than once.

00;08;57;07 – 00;09;16;17
Rebecca Hay
I love that. Yeah, so I actually just pulled it up. So if anyone who’s listening wants to hear Kim’s episode, it’s episode 127. Can you believe that it was about why you need a process before launching your business? So if anyone’s listening is interested in that episode, go listen to that because that is so funny, Liza, that that’s what you heard.

00;09;16;19 – 00;09;19;12
Rebecca Hay
So what made you decide to take a course?

00;09;19;14 – 00;09;39;26
Liza Kiegler
Yeah, I really wanted to boost my confidence. When it came to my business. It’s something that has always been a passion of mine, but I really wanted to take it more seriously. I wanted to have those things in place, that structure in place, so that I feel that when I’m meeting with clients, I have all those processes in place.

00;09;39;26 – 00;09;52;00
Liza Kiegler
And that really resonated with me when I would listen to your podcast and other designers would talk about the program, it was just like, I think I need this. I think I really need this.

00;09;52;08 – 00;10;01;23
Rebecca Hay
Amazing. Well, I’m so happy you did join us. And Kim, thanks for the referral. I guess I can say I’m. So where were you at in your business journey before you took pop?

00;10;01;27 – 00;10;25;01
Kim Charbonneau
So the first time I took it, I was just starting, like I graduated from a diploma in early, early 2021. And I think same thing. I don’t know if I was listening to your podcast, but I had found you somewhere on the internet somewhere, and it signed up for your newsletter and sort of very similar. I had some previous experience doing renovations and I was like, but I didn’t really know how to structure it.

00;10;25;02 – 00;10;51;11
Kim Charbonneau
The steps, like, I think that was the part that I realized I really didn’t understand how to actually move from the beginning to the end. So I know that was what’s really attractive about pop is that it steps you through, like the entire process. And I know for me, the first time I took it, I kind of only got most of the consultation part, like a guide to consultation and sort of the first little bit, you know, I know you say when we take the course like there’s no such thing as behind.

00;10;51;13 – 00;11;09;05
Kim Charbonneau
And for me, however I’ve done it, it’s like when I took it the first time, I kind of implemented the first bit of the course and I have really deviated like it’s basically been the same the entire time. And I know the second time I took it, it was more for the middle part of the phase, more the design phase.

00;11;09;05 – 00;11;23;23
Kim Charbonneau
And then the last time I kind of did some of the works, the work, it was for the last, like for implementation. So I’ve spread it out using the course as I feel like I needed to kind of refine and rehome steps of my process.

00;11;24;00 – 00;11;30;00
Rebecca Hay
That’s really cool. Let’s also take a note that you also had a full time job fair.

00;11;30;05 – 00;11;30;26
Kim Charbonneau
No, I.

00;11;30;27 – 00;11;47;22
Rebecca Hay
Think that’s important for people listening because there are others. There are people listening right now who are wanting to dip their toe in the water of their interior design firm, and they’re nervous. They feel like, do I need to quit my job? How can I do it? And like you did not quit your job, right? You started your design firm as a side hustle for a few years.

00;11;47;22 – 00;11;57;16
Rebecca Hay
In fact. Yes. Are were maybe there. Where are we at today? I mean, we’ll get to that. But yeah. Yeah. You’ve been slowly moving into design as a full time thing.

00;11;57;19 – 00;12;08;09
Kim Charbonneau
Yes. I guess that is a good point. If you are not wanting to dive in, you can do this part time. There’s some challenges to that for sure, but it is possible.

00;12;08;12 – 00;12;25;20
Rebecca Hay
Yeah okay. Thank you. I love that perspective actually, because sometimes we feel like oh I want to learn all the things. Like Liza said, I want to learn all the things. But then there’s that overwhelm that can happen with life, right? And it’s like I’ve got all these other priorities that I’m also trying to do. And so it’s good to know, like, you can take your time.

00;12;25;20 – 00;12;44;10
Rebecca Hay
I do say that all the time, like there’s no such thing as behind because we’re all running our own race and we’re all in very unique living circumstances. And our lives can be they can impact how much time we have to put into working on our business. Okay, Dana, where were you at? And tell me, when did you take pop?

00;12;44;12 – 00;13;10;19
Dana MacAulay
I took pop, I think it’s March of this year. So. Yeah, I’ve I’ve known about you and I’ve been an admirer and a fan of yours for years. Or you met in person in 2018. I want to say your 2019, it was at a Christmas tour home show. And at the time, you said something to me that kind of fueled me to renovate my own home.

00;13;10;21 – 00;13;38;27
Dana MacAulay
From that, I went on and was able to build a financial cushion through the home position, and that allowed me to jump from my ten plus career, ten years plus career in corporate and move into interior design. I made that jump in October of 2024. I started with, virtual design for hundreds of dollars, and it was good experience, but it was not for me.

00;13;38;29 – 00;13;57;07
Dana MacAulay
Then I kind of went back to you and I was like, I remember like Rebecca still in the back of my mind, like, what’s she doing these days? And when I checked you out and I saw pop, I’m like, yes, this is what I need. So I started with the I think it was the boot camp that you had.

00;13;57;09 – 00;14;21;26
Dana MacAulay
And then from there I was like, yeah, this is definitely what I want. Jumped into it. I think about two weeks or three weeks into part, I signed on my first in-person design, and I jumped from hundreds to thousands. By the time I was done the course, I finished that job and I had signed on my first in-person for tens of thousands.

00;14;21;28 – 00;14;30;20
Dana MacAulay
So I made A10x jump twice during the course of hop. Yeah, it was huge for me. I can’t you enough.

00;14;30;23 – 00;14;55;13
Rebecca Hay
If you’re not watching this on YouTube. My mouth is like a gate wide open, like, Holy, you play live. Yes, that is freaking amazing. And that is a testament to your hard work and your dedication. It’s funny, I feel like you took pop so long ago because you just like you. But we had a conversation. Did we have a conversation after I first met you back in 2020, 2019?

00;14;55;13 – 00;15;04;14
Rebecca Hay
Wherever it was I was calling, what I was doing, the holiday Home tour. I spoke on the stage there. I feel like you reached out to me. You’re like, if you ever need help with project management, was that you?

00;15;04;14 – 00;15;05;20
Dana MacAulay
Yes, that was me.

00;15;05;20 – 00;15;18;13
Rebecca Hay
Yeah. And I was like, oh, I don’t have any projects in Collingwood, but I’ll keep you top of mind. I remember actually telling my team, I’m like, guys, I met this great girl. We’ve got it locked and loaded. If we get a project in Collingwood, but then you up and move to Calgary.

00;15;18;14 – 00;15;38;20
Dana MacAulay
Yeah, the move kind of changed a lot of things for me. So in like March 2024, I decided that we got to move closer to family because I have younger kids. We completed the move by like August 2024. So things happened very fast. And at that point I was like during the move, I was like, okay, I’m going to keep my job.

00;15;38;20 – 00;15;58;12
Dana MacAulay
I’m going to keep working in corporate, I’m gonna keep working corporate. And then I stopped myself and I said, like, why? Why are you doing this? You have enough of a financial cushion. You’re moving to a new place. This is the time to do what you want to do. So I decided, okay, I’m going to take a month to get settled, and then I’m going to jump into it.

00;15;58;15 – 00;16;08;18
Dana MacAulay
I was like, what’s the worst that could happen? It failed. I don’t like it. Like I can change the direction, but I have to try because if I die without trying, I will regret it.

00;16;08;21 – 00;16;15;23
Rebecca Hay
Oh, I love that you just inspired a lot of people who are listening today who are like, oh, I want to take the leap, but I’m scared.

00;16;15;25 – 00;16;37;28
Dana MacAulay
Ten x yeah, I have to note I am privileged right. Like to have the, the financial cushion to do it in that way. It’s huge. And not having to do it in conjunction with another job had given me all the time and the freedom to focus on just that. So that’s why I probably also gotten the results that I got.

00;16;37;28 – 00;16;40;11
Dana MacAulay
So that’s important to to highlight.

00;16;40;14 – 00;16;59;19
Rebecca Hay
Oh my goodness, I love it I love it okay, well I have so many questions for all three of you. But let’s just talk about this money piece because you just dropped bomb on us for all three of you. I mean, signing up for a course like part of process, it’s an investment and there’s no guarantee you’re going to make the money back.

00;16;59;19 – 00;17;26;21
Rebecca Hay
If you don’t do the work, you don’t watch the lessons. You, you know, don’t take the course. But if you do the work and you do the lessons, you can transform and you can make your money back tenfold or in your case, more than that. Talk to me about what shifted for you. Why did you all of a sudden go from charging hundreds of dollars to thousands and then from thousands to tens of thousands in the course of two months?

00;17;26;23 – 00;17;37;22
Rebecca Hay
And then I would love to hear from the others how your fee structure. You don’t have to share exactly your fee structure if you don’t like, but like what shifted for you, either in your mindset or in how you do things that you felt confident that you could charge that money.

00;17;37;26 – 00;18;02;27
Dana MacAulay
For me, a couple of things. I came from a corporate environment for ten years where there were many systems and processes, and it was a very well established company, and all of a sudden here I am on my own free falling, no systems, nothing. But I’m a very systems driven person. Like in my previous career, I was in agile software development, so there was very much a way of doing things.

00;18;02;29 – 00;18;25;21
Dana MacAulay
So I thought to myself, I could either try to figure out these systems and build them myself, and it’s going to take me many, many years. Or somebody else out there has already done this, figured it out, put it all together because we’re humans and we don’t have unique problems. And I could just learn from them. When I figured out that that was what Park was, I was like, this is exact what I need.

00;18;25;27 – 00;18;54;08
Dana MacAulay
I just need a step by step blueprint, and you can manipulate it and shift it a little bit to like, fit your own business. But there is a very solid place to start from. You’re not just like freefalling into the air. So having a system gave me the confidence to say this is the value I’m delivering, and this is how I’m going to deliver it in a way that a client understands, so that they understand that when I’m charging X, that’s why.

00;18;54;15 – 00;19;18;11
Dana MacAulay
The second thing is how to price. I know I didn’t take pricing with confidence, but I had enough information from the podcasts and pop to come up with a pricing structure that I was confident with between like dollars per square foot and dollars per hour. I do a combined calculation with a formula that I came up with, and it gives me the fees and it’s easy for the client to understand.

00;19;18;13 – 00;19;31;26
Dana MacAulay
So I’m not going in there and just pulling a number out of a hat and being like, this is what I’m going to charge you. There’s logic behind it, there’s reasoning behind it. So I’m confident in bringing that to the table and being able to explain it.

00;19;31;28 – 00;19;51;09
Rebecca Hay
I love that, I love it. So you already knew enough from your previous career that systems give you confidence. So as soon as you found those systems that were tried and true by others, you knew you were going to probably adopt, you know, and adapt them to your own way of doing things. But it’s like, okay, now I can show up more professionally.

00;19;51;09 – 00;20;06;17
Rebecca Hay
And I love hearing you say that because that’s why I created the course, because that was my experience. As soon as I started to follow the same steps with every project, I started to feel a little bit like I got my fathers up like, hey, like I was a little bit more proud. Like, this is how we do things.

00;20;06;17 – 00;20;27;02
Rebecca Hay
We have a way. And it gave me confidence. And now, I mean, all of you and all of our students have the benefit now of seeing other people, not just me, use systems and have success. Why not just take someone else’s system and make it work for you? I love that Kim and Liza. What about you? Did you have a similar experience with the pricing angle or charging more money?

00;20;27;05 – 00;20;27;27
Rebecca Hay
For sure.

00;20;27;28 – 00;20;57;22
Kim Charbonneau
Well, even when I after I took the course, my hourly rate was $75 I think when I started and now it’s double. So that’s big. And I think, yeah, consultation has doubled over that course in time and I think I’m about to up it as well. The thing that I’m realizing as I am now, like I’m kind of where Dana was at in October of 2024, just last month, I finally wrapped up the IT thing.

00;20;57;25 – 00;21;22;08
Kim Charbonneau
So I’m officially, you know, doing this full time. I’ve been I’ll be completely honest, a little bit lazy with the pricing because, again, I’ve had a job, so I’ve been doing some things knowingly. Okay, I’m doing this for the experience. I’m pushing through, being able to visualize a couple projects like through to the end, despite maybe feeling undervalued financially, but using it as an experience.

00;21;22;10 – 00;21;25;20
Kim Charbonneau
But I did get that project published. It is in the magazine.

00;21;25;22 – 00;21;27;20
Rebecca Hay
Amazing. Amazing.

00;21;27;20 – 00;21;48;13
Kim Charbonneau
Yeah, so it’s a bit of a rabbit trail, but even just taking pop, like having you explain the process of getting photographs, even just talking about getting published in your podcast, that kind of stuff, like knowing that even if I am financially, still have a little bit of stuff to do, like having the motivation and the guidelines, how to push through and sort of get kind of.

00;21;48;15 – 00;22;12;05
Kim Charbonneau
But some of that stuff that I knew I wanted to do and being confident enough to do it. So pricing it’s not as awesome as Gina’s. It’s been more of a slow process. But yeah, like fees are starting to increase and I am will agree that doing pop is like, okay, I know how much it’s going to cost and just being okay to say it, sometimes you just have to say it.

00;22;12;08 – 00;22;21;03
Kim Charbonneau
Even if I’m second guessing myself, still just say it. And if you don’t with a waffle, people won’t know the difference anyway. Yeah, the clients don’t know.

00;22;21;09 – 00;22;39;24
Rebecca Hay
Totally. And what I think is really powerful, we’ll get to that. But this idea of like bouncing ideas off of other designers and seeing what other people are doing, even just this conversation today, people who are listening are hearing Dana, are hearing you. And so I’m like, also, hold on, you’re not giving yourself enough credit. You just I just wrote this down.

00;22;39;27 – 00;22;44;01
Rebecca Hay
You just showed me that you have doubled your rates.

00;22;44;01 – 00;22;45;12
Kim Charbonneau
Yeah. Over the course of. Yeah.

00;22;45;12 – 00;23;09;09
Rebecca Hay
So over the course of who cares? You’ve doubled your rates like you should be proud of yourself. And again, it’s about staying in our own lane and not comparing ourselves to someone else’s journey. Dana was like, screw that. She left her full time gig. You didn’t. So you’ve been doing things at a slower pace because you’re in a different situation, but you still managed to double your rates while doing design on the side, which is pretty freaking amazing.

00;23;09;12 – 00;23;30;06
Rebecca Hay
But there is. Back to what I saying with the community, it is so powerful to see how others are doing it because. So even someone listening today is going to say, oh wow, I’m charging $75. I wonder if I could charge more if she’s doing it? Or someone might say, oh, I’m only charging thousands. I wonder if I could charge tens of thousands and we show each other what’s possible, which is so cool.

00;23;30;08 – 00;23;31;23
Rebecca Hay
Liza, what was your experience.

00;23;32;00 – 00;24;01;25
Liza Kiegler
Hearing the other ladies speak about where they are in their journey? For me, I’m at a different spot. You know, I’m still trying to gain that confidence and trying to how do I pace myself in this industry, you know, and that confidence piece and that kind of thing. But that’s where it falls back on hearing other people’s stories and ensuring that like, okay, I’m keeping an open mind as to like how much people are charging, they’re upping their consultation fees and oh, I could do that, you know, like it’s life is happening for me right now.

00;24;01;26 – 00;24;24;28
Liza Kiegler
Like there’s a lot of different things happening aside from interior design. And it’s just, you know, sometimes I have to pump the brakes and take it a day at a time, you know? So for me, it’s like when I learn other people’s stories and learn about how they’re up and their prices and that confidence that they have to go into those client meetings with their processes and with the pricing in place.

00;24;24;28 – 00;24;47;25
Liza Kiegler
It’s just it makes me really excited. So it’s, you know, although I’m at a different spot than some other designers, I feel like there’s potential there. So that’s the really neat thing about joining a community. It’s like you really see that everybody is kind of on this journey, and they’re trying to figure out where they are and, where they want to go kind of thing.

00;24;47;27 – 00;25;04;18
Liza Kiegler
But it’s very exciting to see that people are getting out there and doing these consultations and charging certain prices because, yeah, I’m not quite there yet. I’m still building on things, but it’s certainly something that I’m excited about.

00;25;04;20 – 00;25;13;16
Rebecca Hay
So tell me, what was your experience with Power of Process? What was most helpful for you about the program and how do you find it? Maybe it’s impacting your business today.

00;25;13;19 – 00;25;43;05
Liza Kiegler
I think for me it was those early modules of of really understanding who my ideal client is and also my North Star and what my focus is. I think because of my background, I always have to keep that focus. So when we had those early sessions, those early modules on figuring out who my client, my ideal client is, why I want to do this business, it has really been my my focus.

00;25;43;05 – 00;25;52;14
Liza Kiegler
Like it reminds me why I’m doing this. Those are things that have really pushed me to get things done and move things a little bit more forward with my business.

00;25;52;17 – 00;26;10;05
Rebecca Hay
I love that you say it’s become your North Star. Yeah, every business needs a North Star, right? I mean, as humans, we need. Why? Like, why are we even here? What is our purpose? What do we want to get out of life like? That’s like a whole other conversation. But for business, it’s really important to understand. Where do you want to go and who do you want to serve and what does that look like?

00;26;10;05 – 00;26;29;11
Rebecca Hay
Because without that, you’re just kind of throwing spaghetti at the wall, seeing what sticks, kind of flailing in the wind, if you will. And the more clear you can get on where you want to go without necessarily having the specifics, you know, you don’t always need to have a crystal clear picture of your future, but starting to pay attention to what it is that lights you up.

00;26;29;11 – 00;26;51;21
Rebecca Hay
And where do you want to go? Because that is what’s going to make the difference between a more fulfilled business and a more stressful, chaotic business. When you show up every day, who are you helping? And I think for someone like Ulis, from what I’m hearing, as someone who comes from like social work and you’re a helper and so you’re just helping them, like you said, a people on a different extension.

00;26;51;21 – 00;26;52;02
Liza Kiegler
Yeah.

00;26;52;02 – 00;27;07;08
Rebecca Hay
But I think that’s really neat to hear that. That was a big takeaway. I do hear a lot from designers how even just the visualization exercises Kim mentioned can be really powerful. We just I think what happens is we don’t it’s funny. Like, I’ll ask you, what’s your favorite part of the course? Oh my God, the visualization exercise.

00;27;07;08 – 00;27;27;27
Rebecca Hay
I’m like, that was like in the pre work that wasn’t even in the visuals. But I think what happens is for many of us, we don’t take the time to slow down, quiet our minds and really like give ourselves the space to dream. And so sometimes you need to get into a course environment or a coach is like, okay, we’re going to do this now.

00;27;27;27 – 00;27;41;05
Rebecca Hay
Cue the music, close your eyes. And that’s why so many people like go to yoga and sign up for meditation retreats, like you need someone to force you to do it. So I’m so, so glad. I love that. Kim, do you want to speak about the visualization? Sure. Yeah.

00;27;41;05 – 00;28;00;02
Kim Charbonneau
Like it’s funny because you mentioned it. I forget you posted the story about it and then I listen to the podcast, but I was actually, to be honest. So this might sound bad, but like, I have done these exercises with you many times, I’ve done them in person with you, I’ve done them on top and I will say that they work.

00;28;00;02 – 00;28;35;08
Kim Charbonneau
I can picture myself somewhere in the future, but it’s funny because the podcast episode, it kind of clicked differently because I was an athlete when I was younger, and we used to visualize all the time, and I’m in the middle of my aging athletic career trying to learn a new tennis serve. It’s been bugging me because I can’t really visualize myself doing it, and I’ve never connected sort of what I take or I’ve always done as an athlete with like this other thing, I finally feel like I’ve kind of like, oh, I see where they’re at.

00;28;35;10 – 00;28;53;04
Kim Charbonneau
Like I said to you in that message, I kind of finally put the two and two together where it’s like, oh, as an athlete, I can picture myself doing the thing that I can do the thing. And with design, it’s been a bit more nebulous and harder to picture. But like when I talk about this publishing thing, I knew I could do it.

00;28;53;11 – 00;29;11;02
Kim Charbonneau
I could picture the kitchen in the magazine, which was helpful, and that was literally the only thing that kept me going because I was super frustrated. Possibly because, you know, I’m not following my process. Exactly. I’m doing it part time. I’m running around, not really in control of it, but it sort of crystallized when you post it back.

00;29;11;02 – 00;29;33;22
Kim Charbonneau
So I was like, yeah, I was actually able to visualize it at the end. I was able to do the work to get it there. It’s clicked in my brain. So that said, I am going to sit down and do one of these exercises again. Go back, rewatch, relisten something because I just signed up for some marketing help and it’s the same thing.

00;29;33;23 – 00;29;56;11
Kim Charbonneau
The first thing I have to do is who am I doing it for and why? I like listening to these other two like there’s so. And I know you two like being able to explain who you are. Like I can picture your clients like exactly like it goes super clear even when you describe it. When I talk about myself and my clients and what I want to do, I have a vague idea, but it’s still not clear.

00;29;56;13 – 00;30;17;25
Kim Charbonneau
And I know that in order to really dive into this full time, I need to go back to the visualization of who I want to serve and get that right. And again, it might not be perfect, but get a better picture of it so that as I kind of able to dive into this full time, I’m in a direction because right now I feel like I’m still it’s like a really wide lane and I need to narrow it down.

00;30;17;29 – 00;30;31;19
Rebecca Hay
Okay, first of all, I love that. You know, you need to narrow down, like, you know what needs to happen. And I love that you’re not like, well, I don’t know about that, Rebecca. Or, you know, people coming to the course. So like, I want to serve everybody. Like, I don’t want to know. You get the you need to do that, but can we just take a moment for this?

00;30;31;25 – 00;30;58;28
Rebecca Hay
Like, Holy Jack Kim, as an athlete, you would visualize the success, whether it’s the hoop in the basket, the crossing, the finish line, and it’s so amazing to hear you say that because we hear people say this. They say professional athletes visualize themselves doing it over and over again. Right? But I’ve never actually spoken to an athlete to know if this is true and it works.

00;30;58;28 – 00;31;05;12
Rebecca Hay
You have proof in your life that it works. Yes. It’s like it clicked for you.

00;31;05;12 – 00;31;07;16
Kim Charbonneau
And I can’t learn something until I can do it.

00;31;07;20 – 00;31;27;12
Rebecca Hay
But I love that you had this experience that you weren’t tapping into. It’s almost like you saw visualizing for your business, as maybe I’m just putting words in your mouth a little bit more woowoo and out there, but yet you could visualize your body to do things which to me is so interesting. I love that you’ve made the connection.

00;31;27;18 – 00;31;44;06
Rebecca Hay
They are one in the same and I hope people listening are having this moment right now where they’re like, oh, this is a legit tactic to help you get to the thing. And you visualized and you manifested another term, the magazine feature.

00;31;44;08 – 00;31;46;23
Kim Charbonneau
Which is a stretch, but it’s in the magazine.

00;31;46;25 – 00;31;53;29
Rebecca Hay
Hey, you know what? The universe. You ask for something, you reach for this moon, you land among the stars. You’re in the freaking magazine.

00;31;53;29 – 00;31;54;16
Kim Charbonneau
It’s true.

00;31;54;22 – 00;32;13;15
Rebecca Hay
I love, love, love that. I will tell you, I’m currently working on manifesting. I’m probably not doing it enough. So this is my reminder you’re teaching me today of my recent photoshoot is going to be on that, not just a feature. It’s gonna be on the cover of House and home magazine. I’m picturing it. I know which image it’s going to be, so I’m just putting it out to the universe.

00;32;13;15 – 00;32;41;27
Rebecca Hay
I don’t know when it’s going to happen, but it is going to happen. So I’m going to practice what Kim preaches, and I’m just going to sit there every day and I’m going to picture it in my mind. Wow, I love that. Thank you for sharing that. Okay, beyond the woo woo and all the visualizations, let’s talk a little bit more about some of the concrete experiences who could share with me and maybe Dana, we haven’t heard from you in this regard, but what was your experience with pop, more specifically, what was the most helpful for you about the program?

00;32;42;02 – 00;33;01;15
Dana MacAulay
Being with other people that were going through the same thing at the same time was huge. I actually also had a podcast, 360 moment, because I was listening to your podcast, and it was with Angela. She was talking about how they had an accountability group and that they met every week. And I was like, I don’t want that.

00;33;01;17 – 00;33;20;00
Dana MacAulay
So after I built my sheet of all my systems, I went into the group and I was like, hey guys, I need an accountability partner. I’d love to like, build my systems with someone. And lo and behold, who replied to me, Angela. And I was like, are you joking? Yes, yes, I want to be in your group. Yes, please.

00;33;20;03 – 00;33;39;16
Rebecca Hay
I just for those listening, so Angela is a power process alumni who had come back, I guess again, to to do the course because she had been featured on the podcast and you had heard her on the podcast before taking pop, and now it’s like having a probably a little celebrity moment. You’re like, oh my God, I heard you on the podcast, do you want to be my accountability partner?

00;33;39;22 – 00;33;40;21
Rebecca Hay
This is amazing.

00;33;40;21 – 00;34;02;11
Dana MacAulay
So then I end up meeting up with her. And now, we’re in this same accountability group and we meet every week. We have very different areas of strength. So my area of strength is very much systems building systems, like I build systems very fast. I know tools are very fast. Where for her she’s more about the marketing and getting your name out there and the PR.

00;34;02;18 – 00;34;17;07
Dana MacAulay
So we started to combine our powers together. I started building tools for her. She would help me with my marketing and my are the documents that I send out to clients, so they don’t look as systematic and robotic as I am.

00;34;17;09 – 00;34;18;06
Rebecca Hay
I love that, yeah.

00;34;18;07 – 00;34;42;15
Dana MacAulay
One time I showed her one of my documents and she’s like, who made this? Yeah. I’m like, no, it’s me. She’s like, you need to make it more human. That’s cute. So it’s been such a great synergy. And then we also, yes, as part of the group, it’s been really, really good. And I went for a trip to Ontario last week, and I met up with her in person, and she’s even more wonderful in person.

00;34;42;17 – 00;35;04;27
Dana MacAulay
So that community aspect is huge. It is so big because to be able to talk to someone, to bounce ideas off of someone, to even utilize the area of strength that some other designer has that you don’t have, and to help each other, like build your businesses. There’s so much value in that. It’s priceless.

00;35;05;00 – 00;35;05;27
Rebecca Hay
I love that.

00;35;05;29 – 00;35;11;05
Dana MacAulay
If it was just that aspect and not the course, I would have still paid for it.

00;35;11;10 – 00;35;27;24
Rebecca Hay
Right? I know that, but I feel as though is what I said at the beginning. It’s funny. It’s like selling people into a community is actually a little bit harder, because I don’t think we all see the value until we’ve experienced it. And then once you’ve experienced, you’re like, sign me up for all the communities. I’ll do all the masterminds like, at least that’s me.

00;35;27;24 – 00;35;44;01
Rebecca Hay
I’m like, sign me up, sign me up. I know how powerful it is. You know? It’s like, but I feel like pop is like the gateway drug to our community because they get to get you in. And then once you’re in, you’re like, oh my God, I will just say that’s that’s really wonderful to hear. I thank you for sharing about your accountability group.

00;35;44;03 – 00;36;00;02
Rebecca Hay
Yeah she is Zaza, you mentioned is also an OG. She’s been on the podcast and she’s in Denver, Colorado. So I think it’s really neat that you’re all in different geographical locations. And I believe they even had somebody they had a different accountability group. And it shifted over the over the years, which is kind of neat to see.

00;36;00;02 – 00;36;17;22
Rebecca Hay
Like just because you find someone through a program doesn’t mean you’re going to be like in that group forever. It’s going to evolve as you and your businesses grow. So it’s like you, you’re in Calgary, Angela’s in Ontario, and yes, is in Denver, Colorado. So I think that’s just really so cool. I’m so happy that you found that group.

00;36;17;25 – 00;36;34;25
Rebecca Hay
One of the things I, I joke about, I’m like, I think really my only skill is I’m a connector. I really do love connecting people. Like, I’ll hear someone say something. I’ll be like, oh, you want to work with NFL players? Well, I know there’s one person who one time worked with an NFL player. Let me connect you.

00;36;34;27 – 00;36;47;29
Rebecca Hay
It really lights me up. So that makes me so happy to hear. And I want to talk about actually, you guys meeting in person. Maybe we should talk about that actually, while we’re on the topic, because you all met in person, how did that come about?

00;36;48;01 – 00;36;59;16
Kim Charbonneau
I think on the Facebook group, we were posting about where we were from. Dana posted, she’s from Calgary. And then I said, oh, are you sad? Oh, I think you said, oh, Kim’s from Calgary. Maybe you should connect.

00;36;59;18 – 00;37;06;10
Rebecca Hay
Probably. I probably did that. I whenever someone says Calgary I’m like, Kim, but you’re my first thought. Kim.

00;37;06;12 – 00;37;23;27
Kim Charbonneau
Haha. And so then yeah, we met up for coffee then that one time for for the pop. I think we just decided we were chatting on Facebook Messenger and then we decided to like, yeah, that group of us had like, this was the group from Calgary and we decided to do it. I mean, it was kind of crazy that we did it at a restaurant.

00;37;24;02 – 00;37;41;13
Rebecca Hay
You guys joined our study hall session. So inside our process, we do these live zoom calls that are called study hall sessions. We do breakout rooms Q&A and it’s live on zoom. We can see each other’s faces. And there’s like this Calgary group you’re like in a restaurant on your laptops, in our study hall. It was the funniest.

00;37;41;13 – 00;37;58;05
Kim Charbonneau
Thing, probably a little distracting, but it was cool because we got to talk a little bit before and chat a little bit after. And I know, like Dana and I met up like, hey, I’m going to this P.K. at this furniture place. Will you be there? So you have a buddy? I think that’s a big factor is yes.

00;37;58;05 – 00;38;19;16
Kim Charbonneau
Having virtual buddies is great. I know for me, starting with our process so long ago and then designers room and like, going to Toronto, going to ideas and then being able to go and then see people in person. It’s like, oh, I feel like I know they’ve already it’s great. Oh, I already built up this sort of rapport with people and you’re not kind of so alone.

00;38;19;16 – 00;38;39;14
Kim Charbonneau
And then obviously for in town events, having someone you can reach out to. Because I think even if you’re wanting to connect in person, we all get so busy in our day to day, it’s hard to make time for. It sounds kind of crazy, but like you do have to sort of schedule it in. And then yeah, there’s there’s so many events.

00;38;39;16 – 00;38;57;17
Kim Charbonneau
I’ve already told these girls the story, but I went to a Stampede event, Calgary Stampede. It was one of the days where none of my designer friends that I knew were there, and I literally went by myself, and it was awful. I hated it, it was just like, oh, I just wish there was one other person I knew that I could survive this.

00;38;57;17 – 00;39;14;19
Kim Charbonneau
It’s not my vibe, not my scene. And I was like, yeah, if I could have gone and just had one of my group that I know, it’s just makes sort of navigating solo designer life, it’s so much easier. You could I can see you. I can recognize a few other designers, but they had their teams there with them.

00;39;14;19 – 00;39;15;28
Kim Charbonneau
And so it’s like, oh, that’s nice.

00;39;15;28 – 00;39;22;00
Rebecca Hay
So that was a it was a Calgary Stampede design industry event. Yes. Yeah okay. Yeah.

00;39;22;00 – 00;39;29;16
Kim Charbonneau
When you’re solo you’re going to need your other solo design buddies to be your team when you go out to these events.

00;39;29;19 – 00;39;48;11
Rebecca Hay
Yeah. So I’m so happy that I’m able to help create that for you from all the way over here in Toronto. And, you know, that’s actually how I feel about High Point Market. I think high Point is very overwhelming. But if you can have one person, you just find one person that you know. And that’s why I’ve been trying to do more of these events at High Point where it’s like, hey, let’s all just meet for breakfast.

00;39;48;11 – 00;40;03;21
Rebecca Hay
This is my favorite thing to do this couple of years ago. Let’s all just be for breakfast. I’ll pick up. I’ll pick a venue, like I’ll pick a vendor who has food and great coffee, and we’ll meet there. It can be like a meet up of all of the poppers and just, you know, designers room folk and then go on your merry way.

00;40;03;23 – 00;40;30;25
Rebecca Hay
But at least then you can either make a new friend or see someone that you’ve met online. Then you feel a little bit more comfortable navigating the massive expanse that is High Point Market. And so the same thing is within your individual cities. And that is what’s cool about Poppy do have people from across North America. There’s been a few Europeans as well, mostly North Americans, and there’s always somebody else from your town or your state or your province or your city, and it’s really kind of neat.

00;40;30;27 – 00;40;37;04
Rebecca Hay
Is there something that we didn’t touch on today that you think would be valuable for the listeners to hear?

00;40;37;12 – 00;41;00;28
Dana MacAulay
I think the most important investment you can make early on is in yourself. There are so many things that come at you when you start a business or spend this money on marketing, spend money on your printer, spend money on this, spend money on that, and you get so overwhelmed you’re like, I have a limited resource. Where do I spend my money?

00;41;01;00 – 00;41;17;04
Dana MacAulay
I would say in yourself and courses to up your game and teach yourself would be the top place I would go. That’s what made the most difference for me. That’s what moved the needle for me the most. More than marketing or anything else.

00;41;17;07 – 00;41;40;00
Rebecca Hay
I love your story today and I remember you and I chatted on the phone. We had like a call or a coaching call or I remember what it was for, and I remember just being so impressed that somebody with your experience and knowledge of systems still sees the value in taking a course on systems like that, to me, speaks volumes of you get it?

00;41;40;03 – 00;41;58;26
Rebecca Hay
You see the value so much that you’re like, you already know, probably more than most people who would ever sign up for this course. And yet you’re like, I know enough to know that this is really important. And so I’m going to niche down because it is super niche, right. Power of process is built for interior design professionals.

00;41;58;28 – 00;42;11;22
Rebecca Hay
I’m going to do that. So like when I heard that I’m like whoa. Like the expert in systems took my course and like got so much value that to me I feel like I can retire. I did it, you know, it’s it really is quite amazing.

00;42;11;28 – 00;42;32;10
Dana MacAulay
Yeah. And I mean, you come from years and years of experience. They you could trial and error forever, but why not just learn from someone that’s already done it and shortcut those ten years, 15 years of experience. Yeah, I felt like I like I said on that call, I think I felt like I was cheating, like I was taking a shortcut.

00;42;32;12 – 00;42;34;14
Rebecca Hay
Maybe taking part. Not like searching.

00;42;34;17 – 00;42;35;11
Dana MacAulay
Yes.

00;42;35;14 – 00;42;40;27
Rebecca Hay
Don’t worry, guys, you’re not cheating. You can steal it. It’s a steal. But I love that. That’s amazing.

00;42;40;27 – 00;42;41;24
Dana MacAulay
Yeah.

00;42;41;26 – 00;43;05;28
Liza Kiegler
A big part for me was. Yes, it is a big investment. But you have to invest into yourself, into your business to grow it. Like a huge component out of this program is, is really, you know, leaning on that community, leaning on other designers learning from their journeys, you know, how they got to where they are now. That’s been a huge confidence booster for me.

00;43;06;00 – 00;43;32;02
Liza Kiegler
I love hearing other people’s stories. And that has always been like, okay, we could do this. You know, like, they tried this, they visualized this, they got into the magazine like Kim, and they’re moving towards their goals. And so I think that’s a huge part of this program, is just learning about other people and a bunch of, designers that are out of the states, and they’re they’ve been doing it for years, but they’re still jumping back into the program.

00;43;32;02 – 00;43;50;15
Liza Kiegler
And that’s a huge comfort for me because it’s like, okay, well, even when you’re moving the needle and you’re getting the clients, sometimes things fall off and you’re like, okay, we got to regroup and refocus and you can learn a little bit of something else from another designer. That’s a huge takeaway for me.

00;43;50;20 – 00;43;51;12
Rebecca Hay
That’s awesome.

00;43;51;12 – 00;44;12;04
Kim Charbonneau
For me to tell other people is even if you don’t have the time to commit the whole entire course is because you do have access to it continuously. And I know, like I literally have on my screen right now. Part bonus the RDA internal checklist. Like I literally went and grabbed it the other day. It’s that kind of stuff.

00;44;12;05 – 00;44;30;00
Kim Charbonneau
It’s not just the coursework. It’s not just the I mean, community is obviously we’ve talked to at length about that, but it’s all the other kind of like little bonuses and things that you get out of it and that you have access to it to go grab whatever you need to grab it. You don’t have to have it completely perfect.

00;44;30;05 – 00;44;47;17
Kim Charbonneau
I feel like I’m definitely doing it that way as I need pop, I go and grab whatever I need and then and and have it. And it’s the fact that it’s at my fingertips. Yeah, it gives me confidence. But also it’s like I don’t have to go and write a freaking checklist. Like I can just go grab.

00;44;47;19 – 00;44;49;14
Rebecca Hay
I could cheat and steal. Rebecca is like.

00;44;49;20 – 00;44;50;18
Dana MacAulay
Exactly.

00;44;50;21 – 00;45;01;22
Kim Charbonneau
What it’s like. It just sort of feel like cheating sometimes. Or it’s like, I guess I can just go print it off, and, there it is. Don’t look more than I could possibly think of on my own. There it is, right for me. So, yeah.

00;45;01;22 – 00;45;19;06
Rebecca Hay
It’s awesome. Yeah. And I like, think what I’m hearing you say is because it doesn’t disappear, there’s a live component, but it’s not like, come and I’m teaching live. And then when this session is over, it’s done. It’s like, no, the recorded lessons that are in the portal, which by the way, we’re making some exciting changes to that.

00;45;19;06 – 00;45;40;18
Rebecca Hay
So stay tuned on that. But it’s there for you to get at any time. Even though your cohort or your 6 to 8 week period of time, where we have this pop up Facebook group and we have this community. Yeah, that does only exist for a period of time. The content, the core content, the tangible, the checklist, the actual physical copies of the PDFs, the Canva files.

00;45;40;23 – 00;45;57;28
Rebecca Hay
That’s all there for you when you’re ready. And I love your story, actually, Kim, because it just goes to show you can dive into it when you need what you need, and you may not be ready to do it all. We’ve had other designers come on the podcast. You’ve taken pop who are like, I did it. I binged the whole course.

00;45;58;03 – 00;46;09;20
Rebecca Hay
I built everything out before I had my first client. That was their way of doing it. And it doesn’t have to be that way. You can find what works for you. I love that. That’s a great, great lesson. Dana, what were you going to say?

00;46;09;26 – 00;46;38;15
Dana MacAulay
I was going to say if somebody is taking it and they’re at the start of their journey like I did, I feel like you’re an advantage because you’re not trying to rewire old habits or remove existing behaviors to build new ones. You’re still doing so. This is when your most flexible and most malleable, and you can just build it right from the beginning, instead of having to rewire and fix and change something that’s already existing.

00;46;38;17 – 00;46;54;05
Dana MacAulay
I knew that I had that advantage just from my experience managing people. I remember when a new person came into my team, and if we were launching a new process, they would pick it up super fast, and it was harder for the people that were there for a long time to change their ways and adapt the whole process.

00;46;54;07 – 00;47;05;08
Dana MacAulay
So I was like, you know what? This is the best time to do this because I don’t have to change old habits. I’m already like a blank slate and I’m just ready to absorb.

00;47;05;10 – 00;47;28;08
Rebecca Hay
I love that it’s so true. I can’t teach an old dog new tricks. Well you can. It just takes a little longer, is what we’re saying. All right. That is an incredible testament not only to the course really is a testament to all of you, because you knew a good thing when you saw it. You were smart to invest in yourselves, in your business and you are growing.

00;47;28;08 – 00;47;46;12
Rebecca Hay
Sometimes it feels slow, sometimes it’s exponentially fast. And that is going to change as you growing your business. But guaranteed, if you don’t do anything, you will not change your business. What last nugget of wisdom? I feel like we already shared somebody, but I have to ask it because like, what podcast would this be if I didn’t ask it?

00;47;46;15 – 00;47;50;14
Rebecca Hay
We’re going to do rapid fire. Share your nugget. All right, Kim.

00;47;50;21 – 00;48;01;07
Kim Charbonneau
Just the whole collaboration over competition. Like I know you say it a lot. I say it a lot, but having people to do all of this with is huge love it.

00;48;01;14 – 00;48;02;04
Rebecca Hay
Dana.

00;48;02;06 – 00;48;07;03
Dana MacAulay
I would say invest in yourself. Just invest in yourself. You’ll get further, much faster.

00;48;07;08 – 00;48;17;15
Rebecca Hay
Totally. The other panel of guests that I interviewed earlier this morning, one of them said the exact same thing as you invest in yourself. Sage words. All right, Liza.

00;48;17;17 – 00;48;34;25
Liza Kiegler
I think it’s embracing processes and structures. You know, it’s as much as we try to fight it and like, okay, we’ll figure it out. That’s what keeps our confidence and keeps everything moving in the right direction. So I think it’s embracing processes and structures.

00;48;35;00 – 00;48;55;13
Rebecca Hay
Thank you for saying that because I feel like, yeah, I take for granted that everybody knows they need processes and systems. But you’re right. We don’t all know that. I didn’t know that at the beginning. And especially as a creative person, there can be resistance. Absolutely. Having that structure, someone like Dana is like, no, I’m not resisting, bring it on.

00;48;55;13 – 00;49;14;11
Rebecca Hay
But someone else listening might be like, oh, I’m just I like to free flow it like I, you know, I just, I thrive when I’m winging it. Yeah. You don’t though, because you can still be really creative and wing it with structure. The structure gives you the freedom, which it feels backwards when you’ve never heard that before. But you’re so right.

00;49;14;11 – 00;49;32;07
Rebecca Hay
We need to embrace them. Oh my goodness. Thank you so much guys. You’ve been amazing. I really appreciate you coming. Taking your time to share your experiences, share where you’re at. Please keep me posted. If you get together again in person, take a picture, tag me on Instagram so I can see it. I can share it. I love seeing our poppers in the wild.

00;49;32;07 – 00;49;36;01
Rebecca Hay
Oh, before we leave, where can everyone find and follow you?

00;49;36;03 – 00;49;39;06
Kim Charbonneau
It’s that Kim GI Design and Kim GI design.com.

00;49;39;13 – 00;49;39;26
Rebecca Hay
Awesome.

00;49;39;26 – 00;49;45;03
Dana MacAulay
Dana calm, clarity okay and call Clarity Interiors on Instagram.

00;49;45;03 – 00;49;51;09
Liza Kiegler
And Liza on Instagram. It’s a bay and co interiors website is being co interiors.

00;49;51;14 – 00;49;54;00
Rebecca Hay
Com amazing. Thank you so much for being my guest today.

00;49;54;00 – 00;49;54;25
Kim Charbonneau
Thank you.

00;49;54;26 – 00;49;57;26
Liza Kiegler
Thank you.

00;49;57;28 – 00;50;23;14
Rebecca Hay
That was so lovely. You know after we stopped recording there was like some emotions being shared amongst the group of how how lucky they feel to have found a community and found each other and to have that support. And I mean, it’s it really is a testament to, to all of you, to the people who are listening. You’re showing up, you know, you’re investing in yourself, even just listening to this podcast.

00;50;23;16 – 00;50;54;01
Rebecca Hay
This is personal and professional development. You are already taking the steps to make change. I meant it when I said it. If nothing changes, nothing changes. Like if you don’t change, you’re not going to change your business. And that might be okay. You might be happy with where you’re at and that’s great. But if you are craving something different, if you have a dream for a little bit more, maybe it’s projects, maybe it’s a team, maybe it’s to get featured in a magazine like Kim.

00;50;54;01 – 00;51;14;11
Rebecca Hay
Justin, whatever it looks like to you is personal to you, but if you have a dream for more, you need to invest in yourself, in your business and you need to make changes. I would love to welcome you inside. Power of process. It’s the last time we’re going to offer it this year, so if you are feeling the pull, you’re feeling the draw, you’re feeling the itch to just take that leap.

00;51;14;13 – 00;51;31;14
Rebecca Hay
Invest in yourself so that you can ten extra growth the way Dana did, or double your rates the way Kim did, or feel the confidence, the way Liza is in an entirely new industry. Come and join us. You’re going to be in such good company. I hope you know that by now. If you have any questions at all, I’m just a DM away.

00;51;31;14 – 00;51;53;09
Rebecca Hay
You can always find out more about Power of Process at Rebecca hair.com/power of process. Let us know when you do join that you’ve heard about it on this episode. That would mean a lot. That’s all for now. I’ll see you soon.

September 11, 2025

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