Owning your niche. How this HGTV winner turned her love for up-cycling into a thriving luxury design firm

In this episode, Rebecca sits down with HGTV Flea Market Flip winner and award-winning designer Sarah Trop for a wide-ranging conversation about risk, creativity, and what it really means to own your niche.

Sarah shares her unconventional path into the design world, starting with repurposing furniture so she could stay home with her young children, to taking a leap and applying for an HGTV show she never thought she’d get on, to ultimately building a luxury design firm rooted in sustainability, storytelling, and biophilic design.

This episode is a powerful reminder that success doesn’t come from following the crowd. It comes from leaning into what makes you different and trusting that the right clients will value it.

Sarah shares practical insight on working with clients who have different budgets, values, and decision-making styles, and how she positions bespoke, repurposed pieces alongside more traditional options without feeling salesy.

If you’ve ever worried that your niche is “too specific,” that your background doesn’t look like everyone else’s, or that your approach doesn’t fit the traditional design mold, this episode will challenge that thinking in the best way. This conversation is about confidence, clarity, and creating work that feels as good as it looks.

Episode Highlights

Why risk and reward are inseparable in business
How storytelling transforms old pieces into meaningful design
What biophilic design really is and why people are craving calmer homes
How understanding personality types helps designers build trust with clients
Why “upcycling” and “flea market finds” can absolutely belong in luxury spaces
Letting go of cookie-cutter design and creating homes that feel personal and lived-in
Building community, both in business and through the spaces we design

Episode REsource

Looking for a place to start the podcast? Download the most-listened Resilient by Design episodes at rebeccahay.com/listen.

February 3, 2026

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Winter Designer Retreat

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TERMS & CONDITIONS

Please read all of the terms and conditions set forth below. The Winter Designer Winter Designer Retreat is offered subject to our standard terms and conditions, set forth below. Upon purchase with Rebecca Hay Designs Inc., you are deemed to be accepting all “Terms and Conditions.”

Reservation Policy:

All Winter Designer Retreat prices are current at the time of publication and in CAD. To confirm your reservation, you must pay the full amount via the secured form on this website. Payments will be processed by Stripe.

Cancellation Policy:

In the event an attendee cancels prior to December 18, 2022, a refund will be issued, minus a $275CAD administration fee. As of December 19, 2022, the event is 100% non-refundable. Exceptions to our cancellation policy cannot be made for any reason, including weather, terrorism, civil unrest, or personal emergencies. There is no refund or discount for arriving late or leaving a Winter Designer Retreat early, or for not participating in any scheduled activity.

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We strongly recommend that you purchase flight cancellation insurance to protect yourself from unexpected circumstances that may cause you to cancel your Winter Designer Retreat. Cancellation of any travel plans, airlines, etc. will be completely your responsibility.

Cancellation by Rebecca Hay Designs Inc.:

Although it's unlikely, Rebecca Hay Designs Inc. reserves the right to cancel any Winter Designer Retreat at any time for any reason determined at our sole discretion, including too few participants, or if the quality of the Winter Designer Retreat or the safety of the participants is deemed by Rebecca Hay Designs Inc. to be compromised. In such a case, a refund of payments received from Winter Designer Retreat reservations shall constitute a full and final settlement and release of all claims against us. In the event of cancellation, Rebecca Hay Designs Inc. is not responsible for any loss incurred on account of non-refundable or non-transferable air tickets or other unrecoverable travel costs.

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Please ensure that you have all the relevant travel documentation for your Winter Designer Retreat location and that you arrive at the airport on time. Rebecca Hay Designs Inc. is not responsible if you lack the required documentation for your flight or for entry into another country (valid passport for the entire duration of the Winter Designer Retreat and return travel, visa, entry fee, etc.). However, if you are unsure of your requirements and need help, you are welcome to contact us for assistance. Rebecca Hay Designs Inc. cannot accept responsibility for delay or cancellation of any flights, train, buses or other forms of transport.

Resort Policies:

Your Winter Designer Retreat will be held at the JW Marriot in Muskoka, and all guests are required to follow their policies.

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Upon check-in, all valuable items may be placed in your room. Rebecca Hay Designs Inc. is not liable for any breakage, loss or theft of personal items. Please limit your valuables, as traveling with such valuables will be your complete responsibility.

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Rebecca Hay Designs Inc. recommends that you obtain cancellation, travel and medical insurance prior to attending any of our Winter Designer Retreats. Prior to participating in any activities or using any facilities, please ensure that you are medically and physically fit and able. If you have any injuries or illnesses, please seek doctor’s advice prior to attending. Rebecca Hay Designs Inc. is not liable for any injuries due to use of our facilities or participation in activities or during travel to and from the Winter Designer Retreat. Any injuries or medical conditions are completely your sole responsibility. By sending a deposit toward your Winter Designer Retreat, you certify that you do not have any physical condition or disability that would create a hazard for you or other participants during the Winter Designer Retreat. In other words, you certify that you are healthy and fit for any activities in which you plan to participate. Furthermore, it is required that you have the proper personal and health insurance to cover your needs while present in the Winter Designer Retreat, in case of any loss of property, illness, injury or death.

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Rebecca Hay Designs Inc. shall not be liable for any failures beyond its control. This covers natural disasters, war, ‘acts of God’, closure of airports, civil strife, accidents or failure to perform by third parties, including suppliers and subcontractors.

We respect your privacy, both personal and informational. Rebecca Hay Designs Inc. will keep all information that we collect from you secure, and will not provide this information to any third party providers. In order to prevent unauthorized access or disclosure of your personal information, we have put in place suitable physical, electronic and managerial procedures to safeguard and secure the information we collect online.

We are committed to creating special memories for you during your Winter Designer Retreat, and that includes having an on-site photographer and/or videographer to capture any special moments. If you are not comfortable having your picture taken, please let us know in advance. Otherwise you authorize Rebecca Hay Designs Inc. to use any and all photos for Social Media and Marketing purposes.

*All policies and terms and conditions may be subject to change without notice.

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By making a booking with Rebecca Hay Designs Inc. for a Winter Designer Retreat, you accept on your behalf and all those named on the booking to be bound by these Terms and Conditions, including the general release of liability and assumption of risk, described below.

Release of Liability:

You hereby release and discharge Rebecca Hay Designs Inc., a Canadian company, its shareholders, directors, officers, agents and employees, from and against any and all liability, loss, cost, expense or damage arising, directly or indirectly, from the Winter Designer Retreat, including your participation in the Winter Designer Retreat activities.

Assumption of Risk:

You acknowledge that you have voluntarily applied for a Winter Designer Retreat with Rebecca Hay Designs Inc., a Canadian company. You understand that you may be traveling to a foreign country and that you will participate in various activities. You are prepared to assume the risks associated with this Winter Designer Retreat, including: forces of nature, terrorism, civil unrest, war, accidents, personal injury and similar circumstances. You also assume risks associated with illness, disease, physical exertion and alcohol consumption, knowing that access to suitable medical support may be delayed. Your hereby agree to take full responsibility for your own actions, safety and welfare, including unanticipated events, injury, illness, emotional trauma or death

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