I’m just in awe of todayā€™s guest, Anika Schachtler, and her incredible approach to niching down and building a community around her business. Anika specializes in restoring farmhouses and cottages, driven by her deep passion for preservation.

In this episode, we explore Anikaā€™s highly focused career path, how she discovered her niche, and where she finds clients who need her unique skill set. She also shares what compelled her to start working *on* her business (hint: POP played a role!) to make it sustainable, along with the updates she implemented to boost profitability.

Anika discusses the value she found in the Power of Process that design school didnā€™t provide and shares her thoughts on the importance of in-person connections versus social media ones.Ā 

This episode offers a fascinating and inspiring look at the power of niching down, and Iā€™m sure listeners will be motivated to consider taking some of these steps themselves after hearing Anikaā€™s wisdom. Donā€™t miss outā€”tune in now to get inspired by Anikaā€™s journey!

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