With stores and businesses being mandated to close in order to contain the spread of coronavirus, it’s a scary time for a lot of bricks and mortar business owners. We all know that cash flow is key to any successful business. So what do you do if you have a brick and mortar shop that is no longer accessible by your customers?
The best thing you can do right now is stay present in your customers minds. This means STAY VISIBLE in the community. Which nowadays means the virtual community of facebook and instagram… and maybe even Tic Toc. Share products you love and why ,share behind the scenes as you sort and organize a storage closet. Let your customers get to see your personality and the personalities of your employees. You can do an Instagram takeover where one of your employees shares their day in the life of the lockdown or have one of your vendors chime in on the product or service they offer you.
A great way to let your customers see who you are is by providing them with a virtual tour of your shop or sales office on your website. This lets people know what to expect before they’ve even stepped foot inside your doors. And if you don’t have a professional video you can simply grab your iphone and document. If you are a home builder and you have beautifully designed model homes this is a great tool. Everyone loves good “house porn”. GIve potential buyers a tour of the rooms and share photos of unique features.
The more value you offer to your existing and potential clients now, the more likely they are to buy from you when life goes back to normal.
Get creative and use the internet to offer ideas, tip & tricks, anything that your clients might enjoy in exchange for their email address, Now is a great time to gather all the emails and build your list. This way you have a great audience to connect with when your doors open again.
Most of all, be patient and take this time to get creative. Sometimes the best ideas come when you’re caught between a rock and a hard place.