How 3 Interior Designers Completely Transformed Their Businesses With Process

What actually changes when you stop winging your interior design business and start building real processes behind it?

In this episode, I’m sitting down with three incredible interior designers, Ale Cretul, Andrea Krill, and Jocelyn Polce, to talk about how dramatically their businesses have evolved over the last few years.

And these are three very different businesses.

Ale spent her first few years figuring things out largely on her own before realizing she needed to learn the business side of design. Andrea went from working as a CPA and building her design firm on the side to leading a growing team and taking on high-end residential projects. Jocelyn went from juggling more than 20 clients a year to intentionally taking on fewer, larger projects that better support the business and life she wants.

But there’s a common thread between all three of them.

They stopped treating their businesses like something they had to figure out project by project and started creating structure around how they work.

We talk about the role process has played in helping them lead clients more confidently, hire and delegate, take on bigger projects, create stronger boundaries, and build businesses that actually reflect their individual definitions of success.

We also get into something I think is just as important: community.

Ale, Andrea, and Jocelyn didn’t just build better businesses. Along the way, they found each other. Today, they’re in regular contact, sharing advice, talking through difficult client situations, celebrating wins, challenging one another, and sometimes lending each other the confidence to make the next big decision.

Episode Highlights

The shift from being an interior designer to becoming a true business owner
Why process becomes even more important as your projects and team grow
How Jocelyn went from 20+ clients a year to fewer, bigger projects
Andrea’s journey from corporate finance to running a growing design firm
Why Ale believes your business may be the biggest project you ever design
How process can help clients trust you and invest at a higher level
What happens when a client refuses to follow your process
Creating boundaries around difficult client relationships
Why mindset and peer support can have such a big impact on growth
How to define success based on the life you actually want
Why investing time and resources back into your business matters

If you’re busy with client work but still feel like too much of your business lives in your head, this episode is a reminder that you don’t have to keep figuring everything out as you go.

And if you’re listening while Power of Process is open for enrollment, this is exactly the work we’re doing together inside the program.

For the first time, I’m teaching Power of Process live, walking designers through the systems, foundations, and decisions that help turn a busy design practice into a business you can confidently lead and grow.

Episode Resources

Learn more about Power of Process here

237: Transforming a side hustle into a full-time interior design business with Andrea Krill

246: How one POP alum moved from side hustle to full time designer & never looked back with Andrea Krill

101: [Bonus] It doesn’t have to be perfect, it just has to start. The biggest 12 month business transformation with Jocelyn Polce

171: The biggest 2 year business transformation with Jocelyn Polce

131: High Point Market, is it worth it? Part one Roundtable

132: High Point Market, is it worth it? Part Two Roundtable

Guest Websites

Andrea Krill Interiors

Ale Cretul Interiors

August Oliver Interiors

September 29, 2026

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